Qzens Furniture Art Design ᱨᱮᱱᱟᱜ Thorn Metamorphosis ᱡᱤᱱᱤᱥ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱪᱞᱚᱪᱤᱛᱨ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱪᱞᱚᱪᱤᱛᱨ· 2025
Thorn Metamorphosis ᱡᱤᱱᱤᱥ ᱮᱱᱤᱢᱮᱥᱚᱱ
Qzens Furniture Art Design ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: QZENS Furniture - Art - Design
ᱪᱞᱚᱪᱤᱛᱨ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#170360 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Thorn Metamorphosis ᱡᱤᱱᱤᱥ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱴᱷᱚᱨᱱ ᱞᱟᱭᱤᱴᱤᱝ ᱫᱚ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱨᱮᱱᱟᱜ ᱡᱷᱚᱛᱚ ᱠᱷᱚᱱ ᱠᱟᱹᱴᱤᱡ ᱨᱩᱯ ᱠᱟᱺᱴᱟ ᱠᱷᱚᱱ ᱢᱤᱫ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱚᱵᱡᱮᱠᱴ ᱛᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱫᱼᱟ, ᱡᱟᱦᱟᱸ ᱠᱮᱴᱮᱡ ᱟᱨ ᱱᱟᱨᱟᱢ, ᱢᱟᱨᱥᱟᱞ ᱟᱨ ᱩᱱᱩᱢ ᱛᱟᱞᱟᱨᱮ ᱥᱚᱢᱟᱱ ᱮ ᱥᱚᱫᱚᱨ ᱮᱫᱼᱟ᱾ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱨᱩᱯᱟᱱᱛᱚᱨ ᱠᱷᱚᱱ ᱚᱨᱥᱚ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱞᱟᱭᱤᱴᱤᱝ ᱫᱚ ᱛᱟᱲᱟᱢ, ᱫᱟᱲᱮ ᱟᱨ ᱵᱤᱯᱚᱫ ᱛᱟᱞᱟᱛᱮ ᱟᱹᱛᱢᱤᱠ ᱵᱟᱰᱟᱭ ᱮ ᱯᱨᱚᱛᱤᱠ ᱮᱫᱼᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱟᱹᱪᱟ, ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱠᱚᱱᱟ ᱥᱟᱶ ᱤᱱᱰᱟᱥᱴᱨᱤᱭᱟᱞ ᱞᱟᱭᱤᱱ ᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱫᱼᱟ, ᱡᱟᱦᱟᱸ ᱪᱮᱞᱮᱧᱡᱽ ᱨᱮ ᱧᱟᱢᱚᱜ ᱥᱚᱵᱷᱱᱚᱛᱟ ᱟᱨ ᱟᱥᱟ ᱮ ᱩᱫᱩᱜ ᱮᱫᱼᱟ᱾ Houdini, Redshift, ᱟᱨ ᱞᱟᱦᱟᱱᱛᱤ ᱥᱤᱢᱩᱞᱮᱥᱚᱱ ᱴᱮᱠᱱᱤᱠ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱢᱤᱫ ᱥᱤᱱᱮᱢᱟᱴᱤᱠ ᱚᱱᱩᱵᱷᱚᱵ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱱᱚᱶᱟ ᱨᱩᱯᱟᱱᱛᱚᱨ ᱮ ᱫᱤᱥᱚᱢ ᱮᱫᱼᱟ, ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱡᱤᱭᱚᱱ ᱟᱛᱢᱟ ᱥᱟᱶ ᱱᱟᱶᱟ ᱥᱚᱵᱷᱱᱚᱛᱟ ᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱫᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Thorn Metamorphosis ᱡᱤᱱᱤᱥ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Thorn Metamorphosis ᱡᱤᱱᱤᱥ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
- ᱴᱮᱜ ᱠᱚ
- Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
