Mohammad Hakiminia ᱨᱮᱱᱟᱜ Ghaffari ᱯᱟᱹᱛᱭᱟᱹᱣ ᱵᱩᱛᱷ ᱫᱚ ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ· 2025
Ghaffari ᱯᱟᱹᱛᱭᱟᱹᱣ ᱵᱩᱛᱷ
Mohammad Hakiminia ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Ghaffari Chemical Industries Corp.
ᱵᱮᱯᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#171011 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Ghaffari ᱯᱟᱹᱛᱭᱟᱹᱣ ᱵᱩᱛᱷ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱷᱟᱯᱷᱟᱨᱤ ᱫᱚ ᱢᱤᱫ ᱠᱮᱢᱤᱠᱟᱞ ᱩᱫᱽᱭᱚᱜᱽ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱯᱟᱹᱛᱭᱟᱹᱣ ᱵᱩᱛᱷ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱩᱛᱷ ᱫᱚ ᱛᱮᱦᱨᱟᱱ ᱤᱱᱴᱟᱨᱱᱮᱥᱚᱱᱟᱞ ᱮᱜᱽᱡᱤᱵᱤᱥᱚᱱ ᱥᱮᱱᱴᱟᱨ ᱨᱮᱭᱟᱜ ᱦᱚᱞ ᱖ ᱨᱮ ᱔᱐᱐ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱮ ᱦᱟᱛᱟᱣᱟᱠᱟᱫᱟ᱾ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱢᱩᱲᱩᱛ ᱟᱠᱥᱤᱥ ᱛᱟᱲᱟᱢ ᱛᱮ ᱢᱤᱫ ᱢᱟᱨᱟᱝ ᱴᱮᱞᱤᱣᱤᱡᱚᱱ ᱠᱟᱸᱛᱷ ᱫᱚᱦᱚᱭᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟᱨᱮ ᱵᱽᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱱᱟᱱᱟ ᱦᱩᱱᱟᱹᱨ ᱠᱚᱱᱴᱮᱱᱴ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾ ᱥᱠᱨᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱥᱮᱫ ᱵᱚᱦᱚᱜ ᱮᱢᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱩᱛᱷ ᱟᱨ ᱦᱚᱲ ᱠᱚᱨᱤᱰᱚᱨ ᱛᱟᱞᱟᱨᱮᱭᱟᱜ ᱥᱤᱢᱟᱹ ᱫᱚ ᱱᱟᱶᱟ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱥᱴᱮᱡᱽ ᱞᱮᱠᱟᱱ ᱯᱟᱨᱚᱢ ᱡᱟᱭᱜᱟ ᱵᱮᱱᱟᱣᱚᱜ ᱠᱟᱱᱟ᱾ ᱟᱠᱥᱤᱥ ᱨᱮᱭᱟᱜ ᱵᱟᱹᱠᱤᱭᱟᱜ ᱦᱟᱴᱤᱧ ᱫᱚ ᱢᱩᱲᱩᱛ ᱵᱚᱞᱚᱱ ᱫᱩᱣᱟᱹᱨ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱵᱩᱛᱷ ᱨᱮ ᱡᱤᱱᱤᱥ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱥᱴᱩᱰᱤᱭᱚ ᱡᱟᱭᱜᱟ, ᱢᱤᱫ ᱤᱱᱴᱟᱨᱵᱷᱤᱭᱩ ᱡᱟᱭᱜᱟ ᱟᱨ ᱢᱤᱫ ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤ ᱡᱟᱭᱜᱟ ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ghaffari ᱯᱟᱹᱛᱭᱟᱹᱣ ᱵᱩᱛᱷ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ghaffari ᱯᱟᱹᱛᱭᱟᱹᱣ ᱵᱩᱛᱷ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
- ᱴᱮᱜ ᱠᱚ
- Ghaffari, Exhibition, Design, Architecture
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement - ᱯᱨᱮᱨᱚᱱᱟ
- The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
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- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
