Maria Burgelova - More By Us ᱨᱮᱱᱟᱜ Dr Dancheva ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ

Maria Burgelova - More By Us ᱨᱮᱱᱟᱜ Dr Dancheva ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱣᱮᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱣᱮᱵ· 2025

Dr Dancheva ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ

Maria Burgelova - More By Us ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Dr Dancheva

ᱣᱮᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Dr Dancheva ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱰᱨ. ᱫᱟᱱᱪᱮᱵᱟ, ᱡᱟᱦᱟᱸᱭ ᱰᱚᱨᱢᱟᱴᱚᱞᱚᱡᱤ ᱟᱨ ᱣᱮᱱᱮᱨᱮᱚᱞᱚᱡᱤ ᱨᱤᱱᱤᱡ ᱵᱤᱥᱮᱥᱜᱭᱟ ᱠᱟᱱᱟᱭ, ᱩᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱚᱥᱯᱤᱴᱟᱞ ᱵᱟᱵᱚᱛ ᱠᱟᱛᱷᱟ ᱟᱨ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱮᱠᱥᱯᱤᱨᱤᱭᱮᱱᱥ ᱛᱟᱞᱟᱨᱮ ᱢᱮᱥᱟ ᱡᱟᱜᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱷᱟᱹᱵᱟᱹᱱᱤ ᱦᱚᱨᱟ ᱮ ᱫᱮᱠᱷᱟᱣᱟ᱾ ᱱᱚᱣᱟ ᱫᱚ ᱢᱤᱫ ᱰᱤᱡᱤᱴᱟᱞ ᱜᱷᱟᱨᱚᱡᱽ ᱛᱮᱭᱟᱨᱟ ᱡᱟᱦᱟᱸ ᱠᱞᱤᱱᱤᱠᱟᱞ ᱴᱷᱤᱠ ᱟᱨ ᱨᱩᱜᱤ ᱠᱚᱣᱟᱜ ᱥᱩᱠ ᱥᱟᱹᱱᱛᱤ ᱛᱟᱞᱟᱨᱮ ᱥᱚᱢᱟᱱᱛᱟ ᱮ ᱫᱚᱦᱚᱭᱟ᱾ ᱣᱤᱡᱩᱣᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱫᱚ ᱜᱚᱲᱚᱢ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱯᱟᱥᱴᱮᱞ ᱯᱟᱞᱮᱴ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱟᱠᱟᱱᱟ᱾ ᱱᱟᱨᱟᱢ, ᱦᱮᱲᱮᱢ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹ ᱯᱷᱤᱠᱟ ᱨᱚᱝ ᱠᱚ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱥᱟᱹᱱᱛᱤ ᱨᱮᱭᱟᱜ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱠᱚ ᱛᱮᱭᱟᱨᱟ᱾ ᱱᱚᱣᱟ ᱡᱚᱛᱚᱱ ᱥᱟᱶ ᱨᱚᱝ ᱵᱟᱪᱷᱟᱣ ᱫᱚ ᱯᱷᱮᱰᱟᱛ ᱛᱮ ᱢᱤᱫ ᱥᱟᱹᱜᱩᱱ ᱫᱟᱭᱟ ᱟᱨ ᱵᱷᱚᱨᱚᱥᱟ ᱫᱚᱦᱚ ᱦᱚᱭ ᱜᱚᱲᱚ ᱮ ᱛᱮᱭᱟᱨᱟ᱾ ᱡᱚᱲᱟᱣ ᱜᱟᱱᱚᱜ ᱯᱷᱚᱴᱚ ᱠᱚ ᱫᱚ ᱡᱚᱲᱟᱣ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱨᱮᱭᱟᱜ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱠᱚ ᱛᱮᱭᱟᱨᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Dr Dancheva ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dr Dancheva ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The website is responsive, adapting to various screen dimensions. Developed on WordPress with Elementor, it utilises a modular grid system for flexible content display. Image files are optimised for web, maintaining resolution while minimising file size. Content is structured for SEO, ensuring accessibility and discoverability. Technical properties include cross-browser compatibility ensuring a seamless user experience across devices.
ᱴᱮᱜ ᱠᱚ: dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Comparative website research aimed to optimise patient engagement.

Objectives: analyse successful medical websites and translate best practices for a dermatology/venereology context.

Methodology: comparative analysis, focusing on information architecture, visual design, and content presentation.

Data collection: website audits, competitor analysis, and review of design guidelines for medical websites.

Results: identification of effective strategies for balancing clinical information with user-friendly design. Insights: prioritising clear navigation, relatable imagery, and calming aesthetics enhances patient trust and accessibility.

Impact: a website that effectively communicates medical expertise while fostering a reassuring online experience, positively influencing patient engagement and clinic perception.
ᱯᱨᱮᱨᱚᱱᱟ: The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information.

Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project stared on 21st of January 2024 in Sofia, Bulgaria.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Creative Director: Maria Burgelova
Lead Designer: Maria Yordanova
Senior Designer: Valeria Petrova
Senior Designer: Bozhidar Hadzhiev
Graphic Designer: Beloslava Ivanova
Graphic Designer: Boris Savev
Copywriter: Elisaveta Vakavchieva
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: All credits are in the PDF.