Lei Wang ᱨᱮᱱᱟᱜ Culture to Technology Identity ᱯᱚᱥᱴᱚᱨ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱯᱞᱟᱴᱤᱱᱟᱢᱜᱨᱟᱯᱷᱤᱠ· 2025
Culture to Technology Identity ᱯᱚᱥᱴᱚᱨ
Lei Wang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hefei High Tech Digital Technology Co., LTD.
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#172335 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Culture to Technology Identity ᱯᱚᱥᱴᱚᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱞᱟᱠᱪᱟᱨ ᱠᱷᱚᱱ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱩᱯᱩᱨᱩᱢ (Culture to Technology Identity) ᱫᱚ ᱢᱤᱫ ᱯᱚᱥᱴᱚᱨ ᱠᱟᱱᱟ ᱚᱠᱟ ᱫᱚ ᱵᱚᱥ ᱴᱷᱟᱶ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱥᱟᱞ ᱵᱟᱠᱚᱥ (ᱞᱟᱭᱤᱴ ᱵᱚᱠᱥ) ᱨᱮ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱪᱮᱛᱟᱱ ᱦᱟᱹᱴᱤᱧ ᱨᱮ ᱟᱱᱦᱩᱭᱤ (Anhui) ᱨᱮᱱᱟᱜ ᱪᱤᱱᱤ ᱟᱠᱷᱚᱨ ᱫᱚ ᱦᱩᱭᱤᱡᱷᱚᱣ (Huizhou) ᱚᱲᱟᱜ ᱛᱮᱭᱟᱨ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱮ ᱨᱩᱯ ᱛᱮ ᱜᱷᱮᱨᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱚᱱᱟ ᱴᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱱᱟᱜᱟᱢ ᱟᱨ ᱞᱟᱠᱪᱟᱨ ᱩᱭᱦᱟᱹᱨ ᱮᱢᱟᱭᱟ᱾ ᱚᱱᱟ ᱟᱠᱷᱚᱨ ᱫᱚ ᱠᱟᱹᱴᱤᱡ ᱠᱟᱹᱴᱤᱡ ᱛᱮ ᱢᱤᱫ ᱥᱟᱨᱠᱤᱴ ᱞᱮᱠᱟ ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱩᱪᱟᱹᱫ ᱨᱮ ᱦᱮᱯᱷᱮᱭᱤ ᱦᱟᱭ ᱴᱮᱠ (Hefei High Tech) ᱨᱮᱱᱟᱜ ᱯᱩᱱ ᱜᱚᱴᱟᱝ ᱪᱤᱱᱤ ᱟᱠᱷᱚᱨ ᱛᱮ ᱪᱟᱵᱟᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱚᱥᱴᱚᱨ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ 60 ᱛᱮ 90 ᱥᱮᱱᱴᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱜᱨᱮᱰᱤᱭᱮᱱᱴ ᱞᱤᱞ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱥᱯᱚᱴ ᱠᱚᱞᱚᱨ ᱳᱣᱟᱨᱯᱨᱤᱱᱴᱤᱝ ᱛᱮ ᱪᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱥᱟᱨᱠᱤᱴ ᱜᱟᱨ ᱠᱚ ᱨᱮ ᱞᱚᱠᱟᱞ UV ᱵᱟᱨᱱᱤᱥ ᱮᱢ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱩᱛᱷᱟᱹᱣ (ᱨᱮᱭᱡᱰ) ᱮᱯᱷᱮᱠᱴ ᱧᱟᱢᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Culture to Technology Identity ᱯᱚᱥᱴᱚᱨ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Culture to Technology Identity ᱯᱚᱥᱴᱚᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 60X90cm
- ᱴᱮᱜ ᱠᱚ
- Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
- ᱯᱨᱮᱨᱚᱱᱟ
- The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Hefei High Tech Digital Technology Co., LTD.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Hefei High Tech Digital Technology Co., LTD.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
