Bloom GmbH Nürnberg ᱨᱮᱱᱟᱜ Unheardible ᱥᱮᱨᱮᱧ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2026
Unheardible ᱥᱮᱨᱮᱧ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱨᱟᱸᱰᱤᱝ
Bloom GmbH Nürnberg ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: D-Bue Wettbewerb
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#173864 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Unheardible ᱥᱮᱨᱮᱧ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱨᱟᱸᱰᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
D-bue ᱫᱚ ᱢᱤᱫ ᱮᱴᱟᱜ ᱞᱮᱠᱟᱱ ᱥᱮᱨᱮᱧ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱠᱟᱱᱟ: ᱡᱚᱛᱚ ᱵᱟᱨ ᱥᱮᱨᱢᱟ ᱨᱮ, ᱡᱟᱨᱢᱟᱱ ᱥᱮᱨᱮᱧ ᱮᱠᱟᱰᱮᱢᱤ ᱠᱚ ᱠᱷᱚᱱ ᱵᱟᱪᱷᱟᱣ ᱠᱟᱱ ᱪᱮᱫᱚᱜᱤᱡ ᱠᱚ ᱟᱠᱚᱣᱟᱜ ᱱᱤᱡᱮᱨᱟᱜ ᱠᱟᱹᱨᱩᱲᱤᱭᱟᱹ ᱵᱤᱪᱟᱹᱨ ᱠᱚ ᱢᱤᱫ ᱠᱚᱱᱥᱟᱨᱴ ᱥᱟᱹᱨᱤ ᱨᱮ ᱠᱚ ᱩᱫᱩᱜᱟ᱾ Bloom ᱫᱚ ᱱᱚᱶᱟ ᱮᱴᱟᱜ ᱞᱮᱠᱟᱱ ᱯᱷᱚᱨᱢᱮᱴ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱤᱥᱮᱥ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱡᱚᱜᱟᱡᱚᱜ (ᱠᱚᱢᱭᱩᱱᱤᱠᱮᱥᱚᱱ) ᱵᱤᱪᱟᱹᱨ ᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱫᱚ ᱢᱤᱫ 3D ᱥᱟᱰᱮ ᱧᱮᱞᱚᱜ ᱛᱮᱫ (ᱥᱟᱰᱮ ᱵᱷᱤᱡᱩᱣᱟᱞᱟᱭᱡᱮᱥᱚᱱ) ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱰᱟᱭᱱᱟᱢᱤᱠ ᱥᱟᱰᱮ ᱢᱩᱨᱛᱤ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱦᱚᱲ ᱞᱩᱛᱩᱨ ᱠᱷᱚᱱ ᱮᱛᱦᱚᱵᱚᱜ-ᱟ ᱟᱨ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱥᱟᱰᱮ ᱞᱚᱜᱚ ᱞᱮᱠᱟᱛᱮ ᱟᱡᱛᱮᱜᱮ ᱛᱮᱭᱟᱨᱚᱜ-ᱟ, ᱚᱠᱟ ᱫᱚ ᱮᱠᱥᱯᱮᱨᱤᱢᱮᱱᱴ ᱟᱨ ᱛᱤᱥ ᱦᱚᱸ ᱵᱟᱝ ᱟᱸᱡᱚᱢ ᱠᱟᱱ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ Unheardible ᱱᱟᱶᱟ ᱟᱹᱲᱟᱹ ᱫᱚ ᱧᱮᱞᱚᱜ ᱨᱩᱯ ᱥᱟᱶ ᱢᱮᱥᱟᱭ ᱠᱟᱛᱮ ᱧᱮᱞᱚᱜ ᱟᱨ ᱩᱨᱩᱢᱚᱜ ᱨᱮᱭᱟᱜ ᱜᱟᱨᱟᱱᱴᱤ ᱮᱢᱟᱭᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Unheardible ᱥᱮᱨᱮᱧ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Unheardible ᱥᱮᱨᱮᱧ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱨᱟᱸᱰᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
- ᱴᱮᱜ ᱠᱚ
- 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
- ᱯᱨᱮᱨᱚᱱᱟ
- The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
