Tellart and RAU Architects ᱨᱮᱱᱟᱜ The Netherlands Pavilion ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱯᱮᱣᱤᱞᱤᱭᱚᱱ

Tellart and RAU Architects ᱨᱮᱱᱟᱜ The Netherlands Pavilion ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱯᱮᱣᱤᱞᱤᱭᱚᱱ ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱯᱞᱟᱴᱤᱱᱟᱢᱩᱛᱥᱟᱵ· 2026

The Netherlands Pavilion ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱯᱮᱣᱤᱞᱤᱭᱚᱱ

Tellart and RAU Architects ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Netherlands Enterprise Agency and AND B.V.

ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#174120 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

The Netherlands Pavilion ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱯᱮᱣᱤᱞᱤᱭᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱱᱮᱫᱟᱨᱞᱮᱸᱰ ᱯᱮᱣᱤᱞᱤᱭᱚᱱ ᱫᱚ ᱳᱥᱟᱠᱟ ᱨᱮ ᱣᱟᱨᱞᱰ ᱮᱠᱥᱯᱚ ᱒᱐᱒᱕ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱢᱤᱫ ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱯᱮᱣᱤᱞᱤᱭᱚᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱣᱤᱞᱤᱭᱚᱱ ᱨᱮ ᱱᱮᱫᱟᱨᱞᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱱᱟᱜᱟᱢᱤᱭᱟᱹ ᱵᱚᱫᱚᱞ ᱩᱫᱩᱜ ᱚᱰᱚᱠᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱫᱟᱜ ᱠᱚ ᱛᱮᱦᱮᱸᱡᱟᱭ ᱠᱟᱛᱮ ᱱᱤᱛᱚᱜ ᱫᱟᱜ ᱠᱚ ᱜᱟᱛᱮ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟ ᱥᱟᱯᱷᱟ ᱮᱱᱟᱨᱡᱤ, ᱡᱟᱹᱞᱵᱟᱭᱩ ᱟᱰᱟᱯᱴᱮᱥᱚᱱ ᱟᱨ ᱴᱤᱠᱟᱹᱣ ᱡᱤᱭᱚᱱ ᱞᱟᱹᱜᱤᱫ᱾ ᱡᱟᱦᱟᱸᱭ ᱧᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱢᱤᱫ ᱚᱨᱵ ᱠᱚ ᱧᱟᱢᱟ, ᱚᱠᱟ ᱫᱚ ᱛᱤ ᱨᱮ ᱥᱟᱵ ᱫᱟᱲᱮᱭᱟᱜ ᱜᱩᱞᱩ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱦᱚᱨ ᱩᱫᱩᱜᱟ ᱟᱨ ᱤᱱᱴᱚᱨᱮᱠᱴᱤᱵᱽ ᱤᱱᱥᱴᱚᱞᱮᱥᱚᱱ ᱠᱚ ᱮᱦᱚᱵᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱡᱮᱱᱟᱨᱮᱴᱤᱵᱽ ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱓᱖᱐ ᱰᱤᱜᱽᱨᱤ ᱰᱚᱢ ᱯᱷᱤᱞᱢ ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱥᱴᱨᱚᱠᱪᱚᱨ ᱫᱚ ᱮᱴᱠᱮᱴᱚᱸᱮ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱮᱠᱥᱯᱚᱡᱤᱥᱚᱱ ᱛᱟᱭᱚᱢ ᱡᱚᱛᱚ ᱦᱟᱹᱴᱤᱧ ᱠᱚ ᱫᱩᱦᱲᱟᱹ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

The Netherlands Pavilion ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱯᱮᱣᱤᱞᱤᱭᱚᱱ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Netherlands Pavilion ᱮᱠᱥᱤᱵᱤᱥᱚᱱ ᱯᱮᱣᱤᱞᱤᱭᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
ᱴᱮᱜ ᱠᱚ: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
ᱜᱚᱵᱮᱥᱚᱱᱟ: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
ᱯᱨᱮᱨᱚᱱᱟ: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Copyrights and IP of the Building belong to RAU Architects (2025).
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart