ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Olivier Felix Isselin and Maxime Golay ᱨᱮᱱᱟᱜ Iconic Designs Primary Function: ᱴᱮᱞᱤᱣᱤᱡᱚᱱ ᱥᱤᱨᱤᱡ

Olivier Felix Isselin and Maxime Golay ᱨᱮᱱᱟᱜ Iconic Designs Primary Function: ᱴᱮᱞᱤᱣᱤᱡᱚᱱ ᱥᱤᱨᱤᱡ ᱫᱚ ᱪᱞᱚᱪᱤᱛᱨ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱪᱞᱚᱪᱤᱛᱨ· 2026

Iconic Designs Primary Function: ᱴᱮᱞᱤᱣᱤᱡᱚᱱ ᱥᱤᱨᱤᱡ

Olivier Felix Isselin and Maxime Golay ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: MGOFI Production

ᱪᱞᱚᱪᱤᱛᱨ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#176172 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Iconic Designs Primary Function: ᱴᱮᱞᱤᱣᱤᱡᱚᱱ ᱥᱤᱨᱤᱡ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱟᱭᱠᱚᱱᱤᱠ ᱰᱤᱡᱟᱭᱸᱥ ᱫᱚ ᱢᱤᱫ ᱠᱟᱴᱷᱤᱡ ᱨᱳ ᱴᱮᱞᱤᱣᱤᱡᱚᱱ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱨᱩᱯᱟᱹ ᱱᱟᱜᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱯᱲᱟᱣᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱮᱯᱤᱥᱳᱰ ᱫᱚ ᱢᱤᱫ ᱯᱷᱟᱨᱪᱟ ᱡᱤᱱᱤᱥ ᱨᱮ ᱦᱤᱲᱤᱧ ᱮᱫᱟ, ᱳᱱᱟ ᱨᱮᱱᱟᱜ ᱢᱩᱲᱩᱫ, ᱜᱟᱲᱚᱱ ᱟᱨ ᱫᱤᱱ ᱢᱟᱦᱟᱸ ᱡᱤᱭᱚᱱ ᱨᱮ ᱳᱱᱟ ᱨᱮᱱᱟᱜ ᱯᱷᱚᱞ ᱧᱮᱞ ᱞᱮᱠᱟᱣ ᱮᱫᱟ ᱾ ᱢᱤᱫ ᱱᱤᱭᱚᱢ ᱨᱮᱭᱟᱜ ᱥᱤᱱᱮᱢᱟᱴᱤᱠ ᱞᱟᱦᱟ ᱟᱨ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱥᱴᱮᱡᱤᱝ ᱦᱚᱨᱟ ᱛᱮ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱫᱚ ᱰᱤᱡᱟᱭᱸ ᱫᱚ ᱢᱤᱫ ᱴᱷᱤᱠ ᱨᱮᱭᱟᱜ ᱯᱟᱲᱦᱟᱣ ᱞᱮᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ ᱾ ᱱᱟᱜᱟᱢ ᱨᱮᱭᱟᱜ ᱯᱟᱨᱥᱟᱞ ᱥᱟᱶ ᱯᱷᱚᱨᱢᱟᱞ ᱯᱟᱲᱦᱟᱣ ᱢᱮᱥᱟ ᱛᱮ ᱱᱚᱶᱟ ᱫᱚ ᱧᱮᱞ ᱦᱚᱲᱢᱚ ᱫᱚ ᱵᱩᱡᱷᱟᱹᱣ ᱨᱮ ᱵᱚᱫᱚᱞ ᱮᱫᱟ, ᱰᱤᱡᱟᱭᱸ ᱫᱚ ᱥᱚᱦᱚᱡ ᱵᱟᱝ ᱠᱟᱛᱮ ᱥᱚᱦᱚᱡ ᱞᱮᱠᱟᱱ ᱛᱮ ᱯᱟᱦᱴᱟᱣ ᱮᱫᱟ ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱥᱤᱠᱣᱮᱱᱥ ᱫᱚ ᱡᱟᱨᱩᱨᱤ ᱞᱟᱭᱤᱱ, ᱯᱨᱳᱯᱳᱨᱥᱚᱱ ᱟᱨ ᱠᱟᱹᱢᱤ ᱠᱳ ᱟᱞᱜᱟ ᱮᱫᱟ, ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱟᱨᱥᱟᱞ ᱯᱟᱲᱦᱟᱣ ᱮᱢ ᱮᱫᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Iconic Designs Primary Function: ᱴᱮᱞᱤᱣᱤᱡᱚᱱ ᱥᱤᱨᱤᱡ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Iconic Designs Primary Function: ᱴᱮᱞᱤᱣᱤᱡᱚᱱ ᱥᱤᱨᱤᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Iconic Designs is a short-format audiovisual series that examines iconic objects through cinematic precision and minimalist visual language. Each episode combines artistic direction with documentary rigor to reveal the logic and construction of form. The series presents design as a cultural discipline, translating observation into understanding through image, rhythm, and composition.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Audiovisual series of ten episodes, each 150 seconds in duration. Filmed in native 8K resolution 7680 x 4320 px at 25 or 30 fps in 16:9 aspect ratio using a RED Monstro 8K VV camera with Angenieux optics. Captured in RAW workflow with controlled depth of field and precision motion control. Mastered in HDR10 with stereo and 5.1 spatial sound. Set constructed on a 6 m x 4 m cyclorama under calibrated 5600K lighting. Delivered in ProRes, MXF and MP4 broadcast formats for television, museum and digital distribution.
ᱴᱮᱜ ᱠᱚ
Design, Iconic Objects, Television Series, Short Format, Documentary, Minimalist, Cultural Heritage, Education, Visual Storytelling, Contemporary Culture
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Filmed in 8K using a RED Monstro VV camera with Angenieux optics on an Atrax motion control robotic arm, enabling sub-millimetric precision and repeatable camera movements. The minimalist cyclorama isolates each object within a controlled spatial environment under calibrated 5600K lighting. Spatial sound is captured with Sennheiser microphones and processed through a unified post-production workflow for consistent high-fidelity image and sound integration.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The main challenge was to translate the intellectual depth of design into a short audiovisual format without reducing its complexity. This required balancing cultural accuracy, emotional resonance, and cinematic precision. Iterative testing, motion control, and precise editing enabled this balance. The limited duration of each episode demanded absolute clarity in both image and narrative.
ᱜᱚᱵᱮᱥᱚᱱᱟ
This research explores how design culture can be communicated through short-form audiovisual language. The objective is to combine clarity, accessibility, and emotional resonance. Methods include visual analysis, expert consultation, and audience testing. Results indicate that minimalist imagery and precise narration improve comprehension and retention, supporting design as a cultural medium.
ᱯᱨᱮᱨᱚᱱᱟ
The project is inspired by the pervasive role of design in everyday life. Beyond aesthetics, design expresses reason, proportion, and purpose. The series reveals this underlying structure through image and sound, drawing from architecture, art, and philosophy. It transforms observation into knowledge and positions design as a fundamental cultural language.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project began in January 2024 in Cannes, France, with concept development and early visual research. Filming took place in 2025 across France, including the historic Tolix factory in Autun and the robotic studio Halphastudio near Paris. Post production and mastering were completed in Dublin, Ireland, in October 2025, marking the international launch of the series.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Each episode follows a three-part structure: introduction, exploration, and reflection. The host presents the object through concise narration while the camera reveals its form in continuous motion. The viewer is guided by rhythm and image rather than explicit explanation. The short format creates an immediate and intuitive engagement, leading to both emotional and intellectual understanding.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Copyrights belong to Olivier Felix Isselin and Maxime Golay, 2025.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Olivier Felix Isselin
Maxime Golay
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Olivier Felix Isselin
Maxime Golay

ᱥᱯᱚᱱᱥᱚᱨᱰ

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ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ