Getirfinans Design Studio ᱨᱮᱱᱟᱜ Seamless Onboarding ᱢᱚᱵᱟᱭᱤᱞ ᱵᱮᱸᱠᱤᱝ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱢᱚᱵᱟᱭᱤᱞ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱢᱚᱵᱟᱭᱤᱞ· 2026
Seamless Onboarding ᱢᱚᱵᱟᱭᱤᱞ ᱵᱮᱸᱠᱤᱝ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ
Getirfinans Design Studio ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: GetirFinans
ᱢᱚᱵᱟᱭᱤᱞ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#179400 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Seamless Onboarding ᱢᱚᱵᱟᱭᱤᱞ ᱵᱮᱸᱠᱤᱝ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Seamless Onboarding ᱫᱚ Getir ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱛᱟᱦᱮᱸᱱ GetirFinans ᱰᱤᱡᱤᱴᱟᱞ ᱵᱮᱸᱠ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱢᱚᱵᱟᱭᱤᱞ ᱵᱮᱸᱠᱤᱝ ᱚᱱᱵᱚᱨᱰᱤᱝ ᱟᱱᱩᱵᱷᱚᱵ ᱠᱟᱱᱟ᱾ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱮᱠᱟᱣᱩᱱᱴ ᱠᱚ ᱡᱷᱤᱡᱟᱹᱭᱟ, ᱯᱚᱨᱤᱪᱚᱭ ᱯᱨᱚᱢᱟᱬᱤᱠᱚᱨᱚᱬ ᱠᱚ ᱯᱩᱨᱟᱹᱣᱟ, ᱟᱨ ᱡᱮᱢᱚᱱ ᱵᱟᱡᱟᱨ ᱡᱤᱱᱤᱥ ᱚᱨᱰᱚᱨ ᱠᱚ ᱦᱟᱹᱴᱤᱧ ᱦᱚᱪᱚᱭᱟ, ᱚᱱᱠᱟᱜᱮ ᱢᱤᱫ ᱠᱩᱨᱤᱭᱚᱨ ᱦᱚᱛᱮᱛᱮ ᱛᱷᱚᱲᱟ ᱴᱟᱲᱟᱝ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱟᱹᱨᱤ ᱠᱟᱰ ᱠᱚ ᱧᱟᱢᱟ᱾ ᱡᱩᱫᱤ ᱠᱩᱨᱤᱭᱚᱨ ᱯᱨᱚᱢᱟᱬᱤᱠᱚᱨᱚᱬ ᱵᱟᱭ ᱦᱩᱭᱩᱜ-ᱟ, ᱛᱚᱵᱮ ᱵᱷᱤᱰᱤᱭᱚ ᱯᱨᱚᱢᱟᱬᱤᱠᱚᱨᱚᱬ ᱦᱚᱛᱮᱛᱮ ᱠᱟᱹᱢᱤ ᱛᱟᱛᱠᱤ ᱛᱮ ᱟᱹᱭᱩᱨᱚᱜ-ᱟ᱾ ᱯᱷᱟᱨᱪᱟ ᱞᱟᱹᱭ ᱥᱚᱫᱚᱨ, ᱠᱚᱢ ᱯᱚᱫᱠᱷᱮᱯ, ᱟᱨ ᱟᱞᱜᱟ ᱢᱟᱭᱠᱨᱚ ᱤᱱᱴᱚᱨᱮᱠᱥᱚᱱ ᱛᱮ ᱦᱤᱪᱠᱤᱪ ᱠᱚᱢᱚᱜ-ᱟ᱾ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱠᱚ ᱫᱚ ᱨᱮᱥᱯᱚᱱᱥᱤᱵᱷ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ SwiftUI ᱟᱨ Compose ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Seamless Onboarding ᱢᱚᱵᱟᱭᱤᱞ ᱵᱮᱸᱠᱤᱝ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Seamless Onboarding ᱢᱚᱵᱟᱭᱤᱞ ᱵᱮᱸᱠᱤᱝ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- GetirFinans reimagines what a bank can feel like. It is the first digital bank born inside a super app ecosystem, where groceries, payments, and finance come together seamlessly. Its innovation lies in empathy. It knows when you might need credit, creates your card instantly, and delivers it in minutes. It turns transactional moments into emotional ones.
For Getir, this experience extends the brand DNA of instant comfort from food to finance. It delivers premium, effortless, and accessible banking at Getir speed. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- GetirFinans is a mobile first digital banking experience embedded in the Getir app. It supports real time onboarding, identity verification, card issuance, and courier based delivery. The system integrates logistics infrastructure, digital verification tools, and banking services into a single flow optimized for speed, accessibility, and reliability.
- ᱴᱮᱜ ᱠᱚ
- mobile banking, service banking, finance, digital banking
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The product was designed through iterative design sprints using interactive prototypes. SwiftUI and Compose were used to ensure high performance and responsive interfaces. Courier verification flows were technically integrated with onboarding systems. Polygon based delivery logic and proximity rules enabled reliable card delivery within minutes while maintaining security and scalability.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was merging regulated banking processes with ultra fast delivery expectations. Internally, banking requires trust and accuracy, while externally it must comply with legal identity verification and logistics constraints. Designing a flow that feels instant but remains secure required aligning finance, product, and courier operations into one seamless experience without overwhelming users.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This project used mixed research to reduce onboarding time and delivery friction in digital banking. Usability testing, journey mapping, and A B testing were conducted using interactive prototypes, analytics, and delivery simulations. Research focused on digitally active banking users. Results showed that speed and reliability were critical to trust. Courier based onboarding increased adoption and confidence, leading to faster conversion, higher satisfaction, and new expectations for instant banking experiences.
- ᱯᱨᱮᱨᱚᱱᱟ
- Getir transformed everyday convenience by delivering groceries in minutes to millions of users. GetirFinans was inspired by extending this same sense of immediacy into the world of finance, making premium banking accessible to all. Built with the clarity and speed of e-commerce journeys, users can open an account within minutes and receive their card through a Getir courier, just like a regular order. From motion design to microcopy, every touchpoint is crafted to make banking feel simple, human, and naturally effortless.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in August 2024 in Istanbul and finished in October 2025
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- GetirFinans onboarding works like ordering groceries. Users open an account inside the Getir app, complete identity verification, and receive their physical card within minutes via a Getir courier. The flow adapts in real time. If courier verification fails, users continue instantly with video verification. Clear guidance, minimal steps, and friendly micro interactions reduce anxiety and make banking feel fast, human, and effortless.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Getir Teknolojik Hizmetler A.Ş.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Erkan Soyupak
Aybüke Salur
Sedef Dilek Erdoğan - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: GetirFinans Design Studio, Image #2: GetirFinans Design Studio, Image #3: GetirFinans Design Studio, Image #4: GetirFinans Design Studio, Image #5: GetirFinans Design Studio
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
