Mingzhi Cai ᱨᱮᱱᱟᱜ Pocket Heritage ᱟᱨᱟᱜ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱥᱮᱴ

Mingzhi Cai ᱨᱮᱱᱟᱜ Pocket Heritage ᱟᱨᱟᱜ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱥᱮᱴ ᱫᱚ ᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ· 2026

Pocket Heritage ᱟᱨᱟᱜ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱥᱮᱴ

Mingzhi Cai ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Mingzhi Cai

ᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

3,385

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#180415 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Pocket Heritage ᱟᱨᱟᱜ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱥᱮᱴ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱯᱚᱠᱮᱴ ᱦᱮᱨᱤᱴᱮᱡᱽ ᱫᱚ ᱥᱟᱫᱚᱢ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱡᱟᱣᱨᱟ ᱫᱚᱦᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱟᱨᱟᱜ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱥᱤᱨᱤᱡᱽ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱩᱨᱠᱷᱟ ᱨᱮᱱᱟᱜ ᱟᱨᱟᱜ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱠᱚ ᱞᱟᱠᱪᱟᱨ ᱠᱟᱦᱱᱤ ᱞᱟᱹᱭ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱤᱫᱤ ᱫᱟᱲᱮᱭᱟᱜ ᱢᱟᱫᱷᱭᱚᱢ ᱨᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱟᱱᱫᱤᱨ ᱢᱮᱞᱟ ᱟᱨ ᱥᱮᱦᱩᱳ ᱮᱱᱮᱡ ᱥᱮᱨᱮᱧ ᱨᱮᱱᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱢᱤᱫ ᱡᱩᱲᱟᱹᱣᱟᱱ ᱪᱚᱨᱤᱛᱨᱚ ᱥᱤᱥᱴᱚᱢ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ 90 ᱢᱤᱢᱤ ᱠᱷᱚᱱ 170 ᱢᱤᱢᱤ ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱯᱤᱭᱟᱨᱞᱮᱥᱮᱱᱴ ᱵᱤᱥᱮᱥ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱢᱚᱬᱮ ᱨᱚᱝ UV ᱥᱤᱭᱟᱦᱤ ᱛᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱪᱷᱟᱣᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱨᱮ ᱮᱢᱵᱚᱥᱰ ᱨᱤᱞᱤᱯᱷ ᱟᱨ ᱥᱚᱱᱟ ᱯᱷᱚᱭᱤᱞ ᱥᱮᱞᱮᱫ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱯᱮᱠ ᱨᱮ ᱛᱩᱨᱩᱭ ᱜᱚᱴᱟᱝ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱯᱮ ᱜᱮᱞ ᱯᱚᱱ (34) ᱰᱤᱡᱟᱭᱤᱱ ᱠᱷᱚᱱ ᱡᱟᱦᱟᱸ ᱛᱤᱸᱥ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ; ᱱᱚᱶᱟ ᱫᱚ ᱵᱚᱫᱚᱞ ᱥᱚᱪᱚᱞ ᱟᱨ ᱛᱟᱭᱚᱢ ᱛᱮ ᱦᱩᱰᱤᱧ ᱪᱷᱟᱯᱟ ᱯᱨᱤᱱᱴ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢᱮᱫᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Pocket Heritage ᱟᱨᱟᱜ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱥᱮᱴ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pocket Heritage ᱟᱨᱟᱜ ᱞᱤᱯᱷᱟᱯᱷᱟ ᱥᱮᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Pocket Heritage transforms the red envelope into a portable heritage medium for New Year and ceremonial gifting. A unified Year of the Horse character system ensures clear recognition while reinterpreting Shehuo performance culture in a contemporary format. Printed on pearlescent specialty paper with five color UV inks, selected designs also feature embossed relief with gold foil to create vivid color shifts and tactile depth. Each pack contains six randomly mixed envelopes to encourage exchange, collecting and continued use as keepsake prints.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: This project is a collectible red envelope series. Each retail pack contains six randomly mixed envelopes selected from a set of thirty four designs to encourage exchange and storytelling. Envelope size is 90 mm x 170 mm. The envelopes are printed on pearlescent specialty paper with high contrast graphics for strong legibility and tactile appeal. Selected editions include embossed relief with gold foil. Used envelopes may also be kept and framed as decorative prints.
ᱴᱮᱜ ᱠᱚ: Intangible Heritage, Temple Fair, Shehuo, Red Envelope, Cultural Communication, Year of the Horse, Character Design, UV Printing, Pearlescent Paper, Collectible Gift Set
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Five color UV ink printing on pearlescent specialty paper creates vivid color shifts and a tactile surface. Selected designs feature embossed relief with gold foil to add raised detail and a ceremonial finish. The character artwork follows a unified visual guide to maintain consistency across the Year of the Horse series. Prototyping included print proofing, finish testing and iterative layout adjustment before final production.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The main challenge was translating traditional Chinese temple fair and Shehuo culture into a contemporary collectible format without losing authenticity. The project needed to balance historical reference, visual clarity, tactile richness and production consistency at the same time. Another difficulty was building a unified character system from diverse cultural sources while keeping each design vivid, readable and suitable for printing, gifting and long term display.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Cultural and user centered design research. The objective was to translate temple fair and Shehuo heritage into a coherent Year of the Horse character system that is easy to recognize and share. Methods included visual comparison of classical painting records, relic imagery and contemporary festival documentation, followed by iterative character development, print proofing and user feedback with art students. The result was a thirty four design series with strong tactile identity, collectible value and improved cultural recall.
ᱯᱨᱮᱨᱚᱱᱟ: This project was inspired by the visual energy of Chinese temple fairs and Shehuo performances. It rethinks the traditional red envelope as a portable medium for Year of the Horse cultural storytelling. Research compared classical painting records and relic imagery with contemporary festival documentation. Through collaboration with art students and iterative development, the design established a consistent character system and transformed heritage references into a vivid, tactile and shareable gift format.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project was developed from May 2025 to January 2026 in Bazhou, Langfang, Hebei, China. Research and co creation workshops were conducted with art students during the development process. Print prototyping, material testing and final production were completed with local manufacturing partners. The series was then prepared for market presentation and distribution.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Users select a red envelope from the pack and present it during New Year celebrations or ceremonial gatherings. The tactile surface encourages handling and close viewing. Because each pack contains six randomly mixed designs, people naturally compare, exchange and discuss the characters and their cultural meanings. After use, the envelope can be kept, displayed or framed as a small decorative print, extending both its function and emotional value.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Copyrights belong to Mingzhi Cai, 2026.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #2: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #3: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #4: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #5: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Video Credits: Videographer Mingzhi Cai, Pocket Heritage, 2026.