Donggyun Kang ᱨᱮᱱᱟᱜ Seotun Saram ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ

Donggyun Kang ᱨᱮᱱᱟᱜ Seotun Saram ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ ᱢᱚᱵᱟᱭᱤᱞ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱢᱚᱵᱟᱭᱤᱞ· 2020

Seotun Saram ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ

Donggyun Kang ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Seotun Saram

ᱢᱚᱵᱟᱭᱤᱞ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

14,690

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#92825 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Seotun Saram ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱥᱮᱳᱴᱩᱱ ᱥᱟᱨᱟᱢ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱡᱟᱦᱟᱸ ᱢᱟᱱᱟᱣᱥᱤᱠ ᱠᱚᱸᱥᱮᱞᱤᱝ ᱫᱟᱲᱮᱭᱟᱠ ᱦᱚᱲᱠᱚ ᱠᱮ ᱭᱚᱜᱭ-ᱟᱱ ᱯᱮᱥᱟ ᱠᱟᱣᱸᱥᱮᱞᱟᱨ ᱠᱚ ᱥᱟᱶ ᱡᱚᱲᱟᱣᱮᱫᱟᱭ ᱾ ᱱᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱟᱨᱛᱷ ᱦᱚᱸ ᱚᱠᱟ ᱦᱚᱲ ᱚᱲᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱱᱤᱛᱚᱜ ᱚᱲᱟᱠ ᱟᱠᱟᱱᱟᱭ ᱟᱨ ᱱᱚᱶᱟ ᱥᱟᱨᱮᱱᱟ ᱱᱚᱣᱟ ᱵᱟᱵᱚᱛ ᱨᱮ ᱪᱟᱞᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱦᱟᱸ ᱦᱚᱸ ᱦᱚᱲ ᱮᱛᱦᱚᱵ ᱨᱮ ᱵᱟᱡᱟᱨᱟᱶ ᱛᱮ ᱮᱛᱚᱦᱚᱵᱚᱜ-ᱟ ᱾ ᱢᱤᱫ ᱫᱚ-ᱠᱟᱛᱷᱟ ᱠᱚᱸᱥᱮᱞᱤᱝ ᱨᱮᱭᱟᱜ ᱵᱮᱵᱚᱥᱛᱟ ᱢᱩᱪᱟᱹᱫ ᱴᱷᱮᱱ ᱵᱩᱡᱷᱟᱹᱣ-ᱟ ᱚᱱ ᱚᱠᱚᱭ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱠᱚᱸᱥᱮᱞᱤᱝ ᱛᱟᱦᱮᱸᱱ ᱵᱟᱭ ᱠᱟᱱᱟᱭ ᱾ ᱵᱟᱨ ᱜᱚᱴᱟ ᱫᱚ-ᱠᱟᱛᱷᱟ ᱨᱮ ᱦᱮᱡ ᱟᱠᱟᱫᱟ᱾ ᱥᱮᱳᱴᱩᱱ, ᱢᱤᱫ ᱦᱚᱸᱫᱚ-ᱟᱠᱟᱱ ᱠᱚᱸᱥᱮᱞᱤ, ᱟᱨ ᱜᱚᱵᱩᱠᱠᱤ, ᱢᱤᱫ ᱞᱚᱦᱚᱨ ᱢᱮᱱᱛᱮ ᱦᱚᱸ ᱨᱚᱡᱟᱣ ᱞᱮᱠᱟᱱ ᱠᱚᱸᱥᱮᱞᱚᱨ ᱾ ᱴᱟᱴᱟᱣ ᱠᱟᱜᱚᱡ ᱴᱮᱠᱥᱪᱟᱨ, ᱢᱮᱭᱟᱫ ᱟᱠᱟᱥ ᱨᱮᱭᱟᱜ ᱱᱮᱣᱦᱤ ᱨᱚᱝ, ᱟᱨ ᱛᱤ ᱨᱮ ᱠᱟᱹᱨᱮᱡ-ᱟᱠᱟᱱ ᱟᱭᱠᱚᱱ ᱠᱚ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟᱣ ᱨᱩᱯ ᱴᱷᱚᱠᱟᱣ-ᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Seotun Saram ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Seotun Saram ᱢᱚᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
ᱴᱮᱜ ᱠᱚ: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
ᱜᱚᱵᱮᱥᱚᱱᱟ: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
ᱯᱨᱮᱨᱚᱱᱟ: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in April 2017 and finished in August 2018 in Republic of Korea.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim