Ladan Zadfar and Mohammad Farshad ᱨᱮᱱᱟᱜ Wild Cook Advertising ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2020
Wild Cook Advertising ᱯᱳᱥᱴᱟᱨ
Ladan Zadfar and Mohammad Farshad ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Creator studio
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#99688 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Wild Cook Advertising ᱯᱳᱥᱴᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱫᱚ ᱢᱤᱫ ᱵᱟᱹᱨᱜᱤᱡ ᱩᱫᱩᱠᱚᱜ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱠᱷᱚᱱ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱦᱟᱹᱴᱤᱧ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱩᱫᱩᱠᱚᱜ ᱞᱟᱹᱜᱤᱫ, ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚᱫᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱢᱩᱬ ᱠᱚᱸᱭᱮᱸᱠ ᱵᱟᱰᱟᱭ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ ᱟᱨ ᱠᱚᱲᱟ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱠᱚᱜ ᱞᱟᱹᱜᱤᱫ, ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱠᱷᱚᱸᱱ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱜᱩᱱ ᱠᱚᱨᱮ ᱫᱷᱤᱭᱟᱱ ᱮᱢ ᱞᱟᱹᱠᱛᱤᱜᱼᱟ᱾ ᱩᱫᱩᱠ ᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱫ ᱵᱟᱹᱨᱜᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱳᱥᱴᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱩᱫᱟᱹ ᱡᱩᱫᱟᱹ ᱮᱸᱰᱟᱜ ᱜᱚᱸᱫᱷ ᱮᱢᱟ - ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱡᱤᱱᱤᱥ ᱠᱚᱣᱟᱜ ᱥᱟᱹᱦᱤᱡ ᱵᱟᱞᱮ ᱠᱷᱚᱱ ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱦᱟᱹᱵᱤᱡ᱾ ᱚᱱᱟ ᱠᱷᱟᱹᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚᱫᱚ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱡᱤᱱᱤᱥ ᱠᱚᱣᱟᱜ ᱵᱟᱞᱮᱜ ᱟᱨ ᱚᱱᱟ ᱠᱷᱚᱱ ᱚᱰᱚᱜ ᱠᱟᱱ ᱮᱸᱰᱟᱜ ᱩᱫᱩᱠ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱨᱮᱭ ᱮᱢ ᱠᱮᱜᱼᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚᱣᱟᱜ ᱢᱚᱱ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱟᱵᱚᱛ ᱠᱚᱣᱟᱜ ᱠᱩᱠᱞᱤ ᱨᱤᱫᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Wild Cook Advertising ᱯᱳᱥᱴᱟᱨ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wild Cook Advertising ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising. - ᱴᱮᱜ ᱠᱚ
- Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
- ᱯᱨᱮᱨᱚᱱᱟ
- Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2019.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Ladan Zadfar
Mohammad Farshad - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Ladan Zadfar and Mohammad Farshad
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
