Ruis Vargas طرفان Umano برانڊ سڃاڻپ انتهائي معتبر 2021 A' Design Award لوهه انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

لوههگرافڪ· 2021

Umano برانڊ سڃاڻپ

Ruis Vargas طرفان

ڪلائنٽ: Laika

گرافڪ درجي ۾ A' Design Award لوهه انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #116954 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Umano برانڊ سڃاڻپ بابت

اومانو برازيل جي شهر ساؤ پاؤلو ۾ هڪ هوٽل بار لاءِ ٺاهيل برانڊ سڃاڻپ آهي. هي سڃاڻپ ثقافتي اينٿروپوفيجي مان اُتساهه وٺي ٺاهي وئي آهي، جيڪو هڪ ادبي تصور آهي، جيڪو مزاح کي ٻاهرين اثرن جي آزاد نئين تشريح سان گڏي ٿو. هن منصوبي ۾ هڪ لوگو ٽائيپ، 300 گرام آفسيٽ ڪاغذ تي ڇپيل بزنس ڪارڊ، هڪ مينيو، هڪ بيگ، سطحي ڊزائين ۽ 75 گرام آفسيٽ ڪاغذ تي ڇپيل پوسٽر شامل آهن، جيڪي اندروني ڀتين تي چنبڙايل آهن. گرافڪس ۽ تعميرات گڏجي اهڙا بصري بيان جوڙين ٿا، جيڪي شهر جي نظارن ۽ مقامي شعرن جي نئين تشريح ڪن ٿا. مقصد اهو آهي ته روايتي هوٽل بارن جي رسمي انداز کان پري وڃجي.

سڃاڻپ

A' Design Award لوهه انعام بابت

Umano برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Umano برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Umano برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
ماپ ۽ پيڪيجنگ: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
ٽيگ: Brand, poster, logotype, illustration, visual identity, Laika Design
پيداواري ٽيڪنالاجي: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
ڊزائين چيلينج: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
تحقيق: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
الهام: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
منصوبي جو عرصو: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
عمل جو فلو: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
پيٽنٽ: Laika Design
ٽيم ميمبر: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
تصوير ڪريڊٽ: Laika Design