Akihito Shimizu طرفان Terra Coffee Roasters برانڊنگ انتهائي معتبر 2022 A' Design Award پلاٽينم انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
پلاٽينمگرافڪ· 2022
Terra Coffee Roasters برانڊنگ
Akihito Shimizu طرفان
ڪلائنٽ: Terra Coffee Roasters
گرافڪ درجي ۾ A' Design Award پلاٽينم انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #134335 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Terra Coffee Roasters برانڊنگ بابت
مڙيل لوگو ڊزائن، ڪافي جي ٻجن جي پوک واري پيداواري ماحول مان نڪرندڙ خوشبوءَ جي موضوع تي ٻڌل آهي، جيڪا بصري طور تي هڪ قدرتي، اعليٰ معيار جي ڪافي تجربي جو اظهار ڪري ٿي. هر برانڊ ليبل ۾ مقامي تصويرن جو هڪ ڪولاج شامل آهي جيڪو پيدا ڪندڙن جي منهن کي انهن جي اصليت، ماحول ۽ صارفين سان ڳنڍي ٿو، گڏوگڏ گرافڪس جيڪي ذائقي جي نموني کي ظاهر ڪن ٿا. هي هر علاقي ۾ پيدا ٿيندڙ مختلف ڪافي جي منفرد دلڪش کي پهچائي ٿو.
سڃاڻپ
A' Design Award پلاٽينم انعام بابت
Terra Coffee Roasters برانڊنگ A' Design Award پلاٽينم انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو حقيقت ۾ غير معمولي، نفيس ۽ عظيم الشان ڊيزائنن کي ڏنو وڃي ٿو. پلاٽينم کٽيندڙ تخليق جا عجوبا، ذهني تخليقيت جي حدن جي گواهي آهن ۽ پنهنجي ڊيزائنرن جي بي مثال پيشه ورانه مهارت ۽ عبقريت ڏيکارين ٿا. انهن ڊيزائنن کان اميد ڪئي وڃي ٿي ته اهي سڀ کان مشهور ڪم هوندا جيڪي هڪ دور جي جماليات طئي ڪن ٿا، سماج جي ڀلائيءَ ۾ مدد ڪن ٿا ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائين ٿا. Terra Coffee Roasters برانڊنگ عظمت جي بلند سطح ڏيکاري ٿو ۽ پنهنجين فائديمند ۽ قيمتي خاصيتن سان بنا شڪ دنيا کي بهتر جڳهه بڻائي ٿو. Terra Coffee Roasters برانڊنگ هڪ اهڙو ڪم آهي جنهن A' Design Award پلاٽينم انعام کٽيو آهي ۽ جيڪو خواهشون جاڳائي ٿو، الهام ڏئي ٿو، خوش ڪري ٿو ۽ وڏي خوشي جي چڻنگ ٻاري ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
- ماپ ۽ پيڪيجنگ
- Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm - ٽيگ
- Branding, Coffee, Graphicdesign, Package, Logo, Identity
- پيداواري ٽيڪنالاجي
- To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling". - ڊزائين چيلينج
- The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness. - تحقيق
- In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
- الهام
- Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.
The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.
The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers. - منصوبي جو عرصو
- The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
- عمل جو فلو
- Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction. - ٽيم ميمبر
- Kiyoshi Uehara
Akihito Shimizu - تصوير ڪريڊٽ
- Photography : Yuma Gamae(Package,PR Tools)
اسپانسرڊ
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