Pentaheal and Eidetic طرفان Pentaheal Clinic Rebranding برانڊ سڃاڻپ انتهائي معتبر 2022 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزگرافڪ· 2022
Pentaheal Clinic Rebranding برانڊ سڃاڻپ
Pentaheal and Eidetic طرفان
ڪلائنٽ: Eidetic Marketing
گرافڪ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #135773 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Pentaheal Clinic Rebranding برانڊ سڃاڻپ بابت
پينٽاهيل کلينڪ ريبرانڊنگ ھڪ برانڊ سڃاڻپ آھي، جا ڪورين جي ھڪ طبي کلينڪ لاءِ ٺاھي وئي آھي، جو فنڪشنل ميڊيسن ۾ ماھر آھي. ھن سڃاڻپ جو بنيادي موٽيف وستار (extension) آھي. صليب جي عالمگير طبي علامت کي ھڪ سادي بصري ٻولي طور استعمال ڪيو ويو آھي، جنھن کي ڪيترن ئي ملڪن جا مريض آسانيءَ سان سڃاڻي سگھن ٿا. ھي علامت صليب کي حرفن P ۽ H سان ملائي ٿي، جي کلينڪ جي نالي جو مختصر روپ آھن. علامت جو محور ٻنھي طرفن ۾ وسيع ٿئي ٿو، جنھنڪري ھي نشان مختلف شڪلين ۽ آڪارن جي استعمال جي شيون تي مناسب لڳي ٿو. سيول ۾ کلينڪ جي ھر منزل لاءِ سائينج پڻ ڊيزائين ڪيو ويو.
سڃاڻپ
A' Design Award برونز انعام بابت
Pentaheal Clinic Rebranding برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Pentaheal Clinic Rebranding برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Pentaheal Clinic Rebranding برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- ماپ ۽ پيڪيجنگ
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - ٽيگ
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- پيداواري ٽيڪنالاجي
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- ڊزائين چيلينج
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- تحقيق
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- الهام
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- منصوبي جو عرصو
- The project started in July 2021 and finished in December 2021 in Seoul.
- عمل جو فلو
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- ٽيم ميمبر
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
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