Jiawei Wu طرفان Avant Modern Cuisine برانڊ جي سڃاڻپ انتهائي معتبر 2022 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزگرافڪ· 2022
Avant Modern Cuisine برانڊ جي سڃاڻپ
Jiawei Wu طرفان
ڪلائنٽ: Jiawei Wu Design
گرافڪ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #137847 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Avant Modern Cuisine برانڊ جي سڃاڻپ بابت
Avant چين ۾ واقع هڪ شاندار ڊائننگ ريسٽورنٽ آهي. برانڊنگ جو تصور مالڪن جي پرڏيهي تجربي کي استعمال ڪندي گراهڪن کي منفرد يادون فراهم ڪري ٿو، ڄڻ ته اهي ڪنهن سفر تي ويا هجن. شروعات هڪ اهڙي مينيو سان ٿئي ٿي جيڪو پاسپورٽ جهڙو ڊزائين ڪيو ويو آهي. هر کاڌي کان پوءِ، گراهڪن کي هڪ ڪسٽمائيزڊ ٽڪيٽ ملي ٿي جيڪا هر ڊش جي پويان موجود خاص الهام ۽ شهرن جي يادن مطابق ڊزائين ڪئي وئي آهي. هي ڊائننگ تجربو تمام مشهور ٿيو جڏهن ڪوويڊ جي وبا سبب سفر بند ڪيو ويو.
سڃاڻپ
A' Design Award برونز انعام بابت
Avant Modern Cuisine برانڊ جي سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Avant Modern Cuisine برانڊ جي سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Avant Modern Cuisine برانڊ جي سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
- ماپ ۽ پيڪيجنگ
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
- ٽيگ
- Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
- پيداواري ٽيڪنالاجي
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
- ڊزائين چيلينج
- A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
- تحقيق
- The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
- الهام
- The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
- منصوبي جو عرصو
- The project started in July 2020 in China and finished in March 2021.
- عمل جو فلو
- Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
- پيٽنٽ
- Copyright belong to Jiawei Wu,2022
- ٽيم ميمبر
- Jiawei Wu
- تصوير ڪريڊٽ
- Jiawei Wu_Designer
Guanzhong Qiu_Photographer
اسپانسرڊ
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