Huiqiong Yang طرفان Tianmu Yunwu Tea چانهه جي پيڪيجنگ انتهائي معتبر 2022 A' Design Award چاندي انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
چانديپيڪيجنگ· 2022
Tianmu Yunwu Tea چانهه جي پيڪيجنگ
Huiqiong Yang طرفان
ڪلائنٽ: Xinchang County Government
پيڪيجنگ درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #138145 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Tianmu Yunwu Tea چانهه جي پيڪيجنگ بابت
تيانمو يونوو چانهه هڪ تحفي جو دٻو آهي جيڪو شنچانگ ۾ سفري يادگار طور وڪرو ٿيندڙ چانهه جي پيڪيجنگ لاءِ ٺاهيو ويو آهي. ٻاهرين دٻي جي شڪل جبل جهڙي آهي ۽ اهو ٻن پرتن واري ڇڪ ٺاهڻ واري ساخت استعمال ڪري ٿو. جڏهن دٻو کوليو وڃي ٿو ته اندريون مرتبان مٿي اڀري ٿو، جيڪو نمائش لاءِ جبلن، زمين ۽ ڪڪرن جو منظر پيدا ڪري ٿو. مکيه بصري ڏيک مقامي ملڪه ماءُ جي دعوت واري ثقافت تي ٻڌل آهي، ۽ روايتي عنصرن کي جديد انداز سان ملائي ٿو. تحفي جو دٻو 300 × 200 × 180 مليميٽر ماپي ٿو ۽ مرتبان 90 × 90 × 90 مليميٽر ماپي ٿو.
سڃاڻپ
A' Design Award چاندي انعام بابت
Tianmu Yunwu Tea چانهه جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Tianmu Yunwu Tea چانهه جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Tianmu Yunwu Tea چانهه جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
- ماپ ۽ پيڪيجنگ
- Gift box size: 300 mm x 200 mm x 180 mm
Jar size: 90 mm x 90 mm x 90 mm - ٽيگ
- packaging, vision, creativity, structure, oriental aesthetics
- پيداواري ٽيڪنالاجي
- The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
- ڊزائين چيلينج
- The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
- تحقيق
- Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
- الهام
- Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
- منصوبي جو عرصو
- The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
- عمل جو فلو
- The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
- ٽيم ميمبر
- Huiqiong Yang
Xu Liu
Jin Gao. - تصوير ڪريڊٽ
- Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.
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