Culture Generation Japan طرفان Craftal ٽيبل ويئر سبسڪرپشن سروس انتهائي معتبر 2022 A' Design Award برونز انعام جو فاتح آهي ثقافتي ورثو ۽ ثقافتي صنعت ڊيزائن مقابلي جي درجي ۾.
برونزثقافتي ورثو· 2022
Craftal ٽيبل ويئر سبسڪرپشن سروس
Culture Generation Japan طرفان
ڪلائنٽ: Craftal
ثقافتي ورثو درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #139328 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Craftal ٽيبل ويئر سبسڪرپشن سروس بابت
ڪرافٽل هڪ سبسڪرپشن سروس آهي، جيڪا ريسٽورنٽن ۽ گهرن کي جاپاني هٿ ٺوڪئي ٽيبل ويئر مهيا ڪري ٿي. استعمال ڪندڙ هڪ حقيقي گيلري يا آن لائن ڪئٽلاگ مان ٽيهه شيون چونڊين ٿا، ۽ هڪ ڪيوريٽر چونڊ ڪرڻ ۾ مدد ڪري سگهي ٿو. ان کان پوءِ ٽيبل ويئر ٽن مهينن جي آزمائشي عرصي لاءِ پهچايو وڃي ٿو. ٽن مهينن کان پوءِ، شيون مٽائي يا واپس ڏئي سگهجن ٿيون. واپس آيل شيون ڪنهن ٻئي استعمال ڪندڙ ڏانهن موڪلڻ کان اڳ هڪ ورهاست مرڪز تي سنڀال (مينٽيننس) حاصل ڪن ٿيون. هيءَ سروس ڪاريگرن کي انهن ماڻهن سان ڳنڍي ٿي، جيڪي سندن ڪم استعمال ڪن ٿا، جنهن سان سڌي راءِ (فيڊبيڪ) پيداوار جي واڌاري ۾ رهنمائي ڪري سگهي ٿي.
سڃاڻپ
A' Design Award برونز انعام بابت
Craftal ٽيبل ويئر سبسڪرپشن سروس A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Craftal ٽيبل ويئر سبسڪرپشن سروس کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Craftal ٽيبل ويئر سبسڪرپشن سروس ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
- ماپ ۽ پيڪيجنگ
- The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
- ٽيگ
- Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
- پيداواري ٽيڪنالاجي
- Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
- ڊزائين چيلينج
- When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
- تحقيق
- We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).
Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development. - الهام
- The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems. - منصوبي جو عرصو
- The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection. - عمل جو فلو
- 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant. - ٽيم ميمبر
- Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi
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