Radoslav Dostal طرفان The Zlin Region برانڊ سڃاڻپ انتهائي معتبر 2023 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزگرافڪ· 2023
The Zlin Region برانڊ سڃاڻپ
Radoslav Dostal طرفان
ڪلائنٽ: Zlín Region
گرافڪ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #142959 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
The Zlin Region برانڊ سڃاڻپ بابت
زلن ريجن هڪ برانڊ ۽ بصري سڃاڻپ آهي، جيڪا چيڪ ريپبلڪ جي هڪ علائقي لاءِ ٺاهي وئي آهي. هي سڃاڻپ هڪ چورس شڪل تي ٻڌل آهي، جنهن جا چار ڪنڊا علائقي جي چئن تاريخي ضلعن جي نمائندگي ڪن ٿا. چورس شڪل ڊزائن کي فريم ڏئي ٿي ۽ اُن جڳهه کي به ظاهر ڪري ٿي، جتي تبديلي رونما ٿئي ٿي، ڇاڪاڻ ته شڪليون ۽ اکر ان جي ڪنارن کان ٻاهر نڪري وڃن ٿا. رنگن ۾ ڪارو، اڇو، ڳاڙهو پيلو ۽ هلڪو پيلو رنگ استعمال ڪيا ويا آهن، ۽ پيلو رنگ زلن جي روايتي رنگ ڏانهن اشارو ڪري ٿو. هي سڃاڻپ علائقي ۽ ان جي رهاڪن جي تخليقي ۽ ڪاروباري جذبي کي ظاهر ڪري ٿي.
سڃاڻپ
A' Design Award برونز انعام بابت
The Zlin Region برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. The Zlin Region برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. The Zlin Region برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- ماپ ۽ پيڪيجنگ
- Digital
- ٽيگ
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- پيداواري ٽيڪنالاجي
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- ڊزائين چيلينج
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- تحقيق
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- الهام
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- منصوبي جو عرصو
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- عمل جو فلو
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- ٽيم ميمبر
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - تصوير ڪريڊٽ
- Photographer Julius Filip
Film maker Radim Vanous
اسپانسرڊ
Designers.org کان اڳتي ڳوليو
اسان جي اشتهاري ڀائيوالن جون پراڊڪٽس، خدمتون ۽ موقعا ڳوليو.
وڌيڪ ڳولڻ لاءِ
لاڳاپيل ڊزائنز
ساڳي درجي مان وڌيڪ ايوارڊ جيتندڙ ڊزائنز ڳوليو، جيڪي قابليت جي بنياد تي چونڊيل آهن.
