Sig Studio طرفان Haocailou ريسٽورنٽ جي اندروني ڊيزائن انتهائي معتبر 2023 A' Design Award چاندي انعام جو فاتح آهي اندروني جڳه ۽ نمائش ڊيزائن مقابلي جي درجي ۾.
چانديانٽيرئر· 2023
Haocailou ريسٽورنٽ جي اندروني ڊيزائن
Sig Studio طرفان
انٽيرئر درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #143404 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Haocailou ريسٽورنٽ جي اندروني ڊيزائن بابت
هاؤڪائيلو هڪ ريسٽورنٽ جي اندروني ڊيزائن آهي جيڪا شونڊي جي ثقافت کي پيش ڪري ٿي. شونڊي جي ثقافت ۾ هاؤڪائي جو مطلب سٺي قسمت، خوشي ۽ ڀرپور رنگ آهي. هن منصوبي ۾ ڪيترائي فانوس، روايتي رنگ ۽ تهه دار مواد استعمال ڪيا ويا آهن ته جيئن هڪ جاندار ماحول پيدا ٿئي. ققنوس، جيڪو سٺي نصيب جي علامت ۽ شونڊي جو مقامي لقب آهي، مکيه موضوع آهي. پيلي رنگ جون ڏاڪڻيون، جن جا ريلنگ سهارو ڏيندڙ شهتيرن جو ڪم ڪن ٿا، هڪ بار ڏانهن وٺي وڃن ٿيون جنهن مٿان ٻن تهن واري ققنوس ٻيڙي رکيل آهي جيڪا شراب پڻ سانڍي ٿي. ٽئين منزل تي خانگي ڪمرا روايتي مڇيءَ جي فانوسن جي ياد ڏيارين ٿا.
سڃاڻپ
A' Design Award چاندي انعام بابت
Haocailou ريسٽورنٽ جي اندروني ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Haocailou ريسٽورنٽ جي اندروني ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Haocailou ريسٽورنٽ جي اندروني ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- How to highlight Shunde culture and attract young people is the difficulty.
In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.
Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness. - ماپ ۽ پيڪيجنگ
- The project area is 542sqm.
- ٽيگ
- Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
- پيداواري ٽيڪنالاجي
- Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture. - ڊزائين چيلينج
- How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.
The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - تحقيق
- Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way. - الهام
- A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.
We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.
Innovations on construction technology, dining experience and floor plan as well. - منصوبي جو عرصو
- The project located in Fengshengli SH started in July 2021 and finished in December 2021.
- عمل جو فلو
- Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - پيٽنٽ
- Copyrights belong to SIG Studio,2021.
- ٽيم ميمبر
- Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng - تصوير ڪريڊٽ
- Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021
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