Wei Sun طرفان Tgl Tgl برانڊ سڃاڻپ انتهائي معتبر 2023 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

برونزگرافڪ· 2023

Tgl Tgl برانڊ سڃاڻپ

Wei Sun طرفان

ڪلائنٽ: DOTONE Brand Design

گرافڪ درجي ۾ A' Design Award برونز انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #143895 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Tgl Tgl برانڊ سڃاڻپ بابت

TGL ٻارن لاءِ تحقيق ۽ تعليم جو پليٽ فارم آهي. اهو موثر رابطي ۽ دلچسپ تدريس جا طريقا اختيار ڪري ٿو. لوگو hummingbird استعمال ڪري ٿو برانڊ ميموري جي ڪيريئر طور. اهو هڪ امير ۽ دلچسپ برانڊ تصوير ٺاهڻ لاءِ سادو ۽ خالص بصري علامتون استعمال ڪري ٿو، جڏهن ته هڪ مختلف برانڊ IP ٺاهي ٿو، جيڪو برانڊ کي انساني صفتن سان نوازي ٿو، ٻارن سان وڌيڪ رابطي کي چالو ڪري ٿو ۽ جذباتي رابطا قائم ڪري ٿو. وسيع رنگ جي بصري ٻولي جو مجموعي استعمال هڪ جاندار، نوجوان ۽ دوستانه سر بيان ڪري ٿو.

سڃاڻپ

A' Design Award برونز انعام بابت

Tgl Tgl برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Tgl Tgl برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Tgl Tgl برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
ماپ ۽ پيڪيجنگ: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
ٽيگ: Brand Design, Logo Design, Brand Identity, Education, IP Design
پيداواري ٽيڪنالاجي: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
ڊزائين چيلينج: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
تحقيق: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
الهام: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
منصوبي جو عرصو: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
عمل جو فلو: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
پيٽنٽ: All copyrights DOTONE Brand Design,2021
تصوير ڪريڊٽ: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021