Ting-Han Chen طرفان Funaging بزرگ-دوست طبقي جي رجسٽريشن انتهائي معتبر 2023 A' Design Award لوهه انعام جو فاتح آهي ميٽا، اسٽريٽيجڪ ۽ سروس ڊيزائن مقابلي جي درجي ۾.
لوههسروس· 2023
Funaging بزرگ-دوست طبقي جي رجسٽريشن
Ting-Han Chen طرفان
ڪلائنٽ: Play Design Lab
سروس درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #145605 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Funaging بزرگ-دوست طبقي جي رجسٽريشن بابت
FunAging هڪ تعليمي خدمت آهي جيڪا اسمارٽ فون ايپ جا ڪلاس مهيا ڪري ٿي ته جيئن بزرگن کي سپورٽ ۽ بااختيار بڻائي سگهجي. طبقي جي معلومات بزرگن سان شيئر ڪئي وئي آهي لائين ذريعي، تائيوان ۾ وڏي عمر وارن ماڻهن جي وچ ۾ هڪ مشهور سماجي ايپ. تنهن هوندي، ڪيترائي بزرگ ماڻهن کي چئلينجن کي منهن ڏيڻو پوي ٿو جڏهن ڪلاسن لاءِ رجسٽر ٿيڻ جي ڪوشش ڪري رهيا آهن لائن تي ان جو انٽرفيس انهن لاءِ صارف دوست نه هجڻ جي ڪري. ھن مسئلي کي حل ڪرڻ لاءِ، ھي پروجيڪٽ ڪلاس جي رجسٽريشن جي عمل کي بھتر ڪرڻ لاءِ سينيئر سينٽرل سروس ڊيزائن جي سوچ کي استعمال ڪري ٿو. مڪمل ڊيزائن جي تشخيص ڪرڻ سان، اسان صارف تجربو (UX) مسئلن جي سڃاڻپ ۽ پتو ڏيون ٿا.
سڃاڻپ
A' Design Award لوهه انعام بابت
Funaging بزرگ-دوست طبقي جي رجسٽريشن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Funaging بزرگ-دوست طبقي جي رجسٽريشن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Funaging بزرگ-دوست طبقي جي رجسٽريشن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.
In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective. - ماپ ۽ پيڪيجنگ
- 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines. - ٽيگ
- service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
- پيداواري ٽيڪنالاجي
- We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.
Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome. - ڊزائين چيلينج
- Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.
For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role. - تحقيق
- This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
- الهام
- FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.
FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.
How might we better redesign the overall service, especially for the course registration experience, for the elderly? - منصوبي جو عرصو
- The project started in June 2022 and finished in Dec 2022 in Taipei.
- عمل جو فلو
- We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
اسپانسرڊ
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