Giovanni Murgia طرفان Pinna Olive Oils ليبل انتهائي معتبر 2023 A' Design Award برونز انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
برونزپيڪيجنگ· 2023
Pinna Olive Oils ليبل
Giovanni Murgia طرفان
ڪلائنٽ: Fratelli Pinna
پيڪيجنگ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #150744 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Pinna Olive Oils ليبل بابت
هن زيتون جي تيل جي بوتلن جي ڊزائن ۾ گهٽ ۾ گهٽ ۽ صاف ظاهر آهي، صرف بوتل جي سفيد ۽ ليبل تي عناصر جي چونڊيل رنگن جي وچ ۾ اعلي تضاد جي ڪري. پروجيڪٽ جو مقصد فريٽيلي پينا جي نظر کي منتقل ڪرڻ لاء هڪ معاصر، گهٽ ۾ گهٽ ۽ اپيل ڊيزائن ٺاهڻ جو مقصد آهي، جدت جي قدرن جي وچ ۾ هڪ توازن زمين جي جڙيل هجڻ جي اهميت سان. هي اٽوٽ ميلاپ بصري استعاري ذريعي پهچايو ويو آهي جيڪو سرڊينين ڊزائنر ۽ فنڪار يوگنيو ٽوولارا جي ڪم کان متاثر ٿيو.
سڃاڻپ
A' Design Award برونز انعام بابت
Pinna Olive Oils ليبل A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Pinna Olive Oils ليبل کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Pinna Olive Oils ليبل ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
- ماپ ۽ پيڪيجنگ
- Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color. - ٽيگ
- oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
- پيداواري ٽيڪنالاجي
- The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
- ڊزائين چيلينج
- The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
- تحقيق
- The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
- الهام
- Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
- منصوبي جو عرصو
- The project started in Sassari in October 2022 and finished in Sassari in February 2023.
- عمل جو فلو
- The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
- ٽيم ميمبر
- Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini - تصوير ڪريڊٽ
- Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023
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