Zhejiang Gongshang University طرفان Tiantai Huangcha برانڊ سڃاڻپ

Zhejiang Gongshang University طرفان Tiantai Huangcha برانڊ سڃاڻپ انتهائي معتبر 2025 A' Design Award چاندي انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

چانديگرافڪ· 2025

Tiantai Huangcha برانڊ سڃاڻپ

Zhejiang Gongshang University طرفان

ڪلائنٽ: 天台县人民政府

گرافڪ درجي ۾ A' Design Award چاندي انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #152976 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

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ڊزائن

Tiantai Huangcha برانڊ سڃاڻپ بابت

تيانتائي هوانگچا هڪ برانڊ سڃاڻپ ۽ پيڪيجنگ ڊيزائن آهي جيڪا هڪ علائقائي پيلي چانهه لاءِ تخليق ڪئي وئي آهي. لوگو سادي گرافڪ ٻوليءَ ۾ نقطن ۽ پنن جي شڪلين کي گڏ ڪري ٿو. هڪ دائرو چانهه جي جوهر جي علامت آهي. ٻه دائرا انسانن ۽ فطرت جي وچ ۾ لاڳاپي جو اظهار ڪن ٿا. ٽي دائرا انهن دوستن جي نمائندگي ڪن ٿا جيڪي چانهه ونڊڻ لاءِ ميز جي چوڌاري ويٺا آهن. هيٺان چانهه جي ڪنول جو گرافڪ ٽنهي نقطن سان هم آهنگي رکي ٿو ۽ نشان کي مڪمل ڪري ٿو. پيڪيجنگ ۾ ڌاتوءَ جي هٿين سان گڏ ميٽ سيرامڪ استعمال ٿيل آهي، ۽ چانهه جي دٻي جي شڪل لوگو جي شڪل جي پيروي ڪري ٿي.

سڃاڻپ

A' Design Award چاندي انعام بابت

Tiantai Huangcha برانڊ سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Tiantai Huangcha برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Tiantai Huangcha برانڊ سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
ماپ ۽ پيڪيجنگ: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
ٽيگ: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
پيداواري ٽيڪنالاجي: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
ڊزائين چيلينج: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
تحقيق: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
الهام: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
منصوبي جو عرصو: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
عمل جو فلو: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
ٽيم ميمبر: Designer：Kan Zhao
تصوير ڪريڊٽ: Designer：Kan Zhao