YeZhang طرفان Summer Palace Tour برانڊ ڊيزائن انتهائي معتبر 2024 A' Design Award سون انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
سونگرافڪ· 2024
Summer Palace Tour برانڊ ڊيزائن
YeZhang طرفان
ڪلائنٽ: Beijing Jiaotong University
گرافڪ درجي ۾ A' Design Award سون انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #158812 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Summer Palace Tour برانڊ ڊيزائن بابت
سمر پيلس ٽوئر هڪ برانڊ ڊيزائن آهي جيڪا بيجنگ ۾ سمر پيلس جي سالگره واري سياحتي دوري لاءِ تخليق ڪئي وئي. ٽي وڏا اڏاوتي جھڳٽا 2.5D انداز ۾ چٽيا ويا آهن، جن ۾ 20 کان وڌيڪ روايتي چيني عمارتون شامل آهن، جيڪي ڪاري، ڳاڙهي ۽ سائي رنگ ۾ آهن. هي ڊيزائن تشهيري مواد، آفيس جي سامان ۽ سوکڙين تي لاڳو ڪئي وئي آهي، جيڪا ڪوٽيڊ آرٽ پيپر ۽ ڪرافٽ پيپر تي اسڪرين پرنٽنگ ۽ گولڊ اسٽيمپنگ ذريعي ڇپي وئي آهي. هڪ ڪرافٽ پيپر جي دٻي ۾ ٻه پوسٽر، چار ڪي رنگز، چپڪندڙ ٽيپ، هڪ لفافو ۽ هڪ نوٽ بڪ رکيل آهن. سياح باغ جي ورثي کي پنهنجي هٿ ۾ کڻي سگهن ٿا.
سڃاڻپ
A' Design Award سون انعام بابت
Summer Palace Tour برانڊ ڊيزائن A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Summer Palace Tour برانڊ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Summer Palace Tour برانڊ ڊيزائن شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
- ماپ ۽ پيڪيجنگ
- Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm - ٽيگ
- Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
- پيداواري ٽيڪنالاجي
- A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
- ڊزائين چيلينج
- Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
- تحقيق
- Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture. - الهام
- To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
- منصوبي جو عرصو
- The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
- عمل جو فلو
- The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
- پيٽنٽ
- This work is all original images not copyrighted.
- ٽيم ميمبر
- Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi - تصوير ڪريڊٽ
- This work is all original images not copyrighted.
اسپانسرڊ
Designers.org کان اڳتي ڳوليو
اسان جي اشتهاري ڀائيوالن جون پراڊڪٽس، خدمتون ۽ موقعا ڳوليو.
وڌيڪ ڳولڻ لاءِ
لاڳاپيل ڊزائنز
ساڳي درجي مان وڌيڪ ايوارڊ جيتندڙ ڊزائنز ڳوليو، جيڪي قابليت جي بنياد تي چونڊيل آهن.
