Lei Xue طرفان Dou Xiaojiu پيڪيج ڊزائين انتهائي معتبر 2024 A' Design Award برونز انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

برونزپيڪيجنگ· 2024

Dou Xiaojiu پيڪيج ڊزائين

Lei Xue طرفان

ڪلائنٽ: Beijing Forestry University

پيڪيجنگ درجي ۾ A' Design Award برونز انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #159368 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Dou Xiaojiu پيڪيج ڊزائين بابت

ڊو شيائوجيو جي ڪهاڻي هڪ ننڍي بوتل جي شراب جو برانڊ آهي جيڪو چين جي پهرين درجي جي شهرن ۾ سفيد ڪالر ورڪرز لاءِ تيار ڪيو ويو آهي. هڪ ثقافتي ۽ تخليقي شراب جي برانڊ جي طور تي، اهو ڪارٽون ۽ بلائنڊ باڪس جو تصور پيش ڪري ٿو، جيڪو بوتل جي جسم تي ڪارٽونز ذريعي سفيد ڪالر ورڪرز جي ڪهاڻي ٻڌائي ٿو، صارفين سان گونجندو. ڊو شيائوجيو شراب بابت ماڻهن جي سوچ کي ذائقي، ڊزائين ۽ لکڻ جي لحاظ کان بدلائي ڇڏيو آهي، صارفين کي خوشگوار حيرت ڏيندي. ڊو شيائوجيو برانڊ جا ٻه معنائون آهن، جيڪي چيني شراب جي نمائندگي ڪن ٿا جيڪا صارفين کي خوش ڪري ٿي.

سڃاڻپ

A' Design Award برونز انعام بابت

Dou Xiaojiu پيڪيج ڊزائين A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Dou Xiaojiu پيڪيج ڊزائين کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Dou Xiaojiu پيڪيج ڊزائين ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: " Dou Xiaojiu 's Story" is a small-bottle liquor brand developed for white-collar workers in China's first-tier cities. As a cultural and creative liquor brand, it features the concept of "cartoon + blind box", which tells the story of white-collar workers through cartoons on the bottle body, resonating with consumers. " Dou Xiaojiu " has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.
ماپ ۽ پيڪيجنگ: Single bottle: 15mm*7mm*3mm
Box: 320mm*320*50mm
24 bottles transportation box: 340mm*220mm*340mm
ٽيگ: Small-scale Baijiu; Comics; Young generation; Brand design; Product packaging
پيداواري ٽيڪنالاجي: The “Dou Xiao Jiu” Baijiu bottle is a high-quality transparent glass bottle with the cap of silver-plating process. The packaging has two types, one type is sold individually, the other is gift box containing 6 bottles, made of white cardboard, mainly in the form of blind boxes. In addition, its transport package is equipped with kraft paper, a total of 4 gift boxes per transport package, for protecting the transportation process. This Baijiu (Chinese liquor) comes from China’s famous company of Fen-flavor Liquor. The alcohol content is 40%, which is more acceptable for young people.
ڊزائين چيلينج: Creativity:
“Dou Xiao Jiu” brand has double meanings. The Chinese character “Dou” literally means “soybean” in English, which represents grain, and it is metaphor for Baijiu brewed from grain. Another meaning is that it's the same sound with Chinese character “Funny”, representing “interesting, happy, and joyful”.
The literal translation of “Xiao Jiu” is the number 9. In Chinese culture, it represents the meaning of “ Long and long happiness”. Another meaning is homonymous with the Chinese word “liquor”, which means that the product type is Small-scale Baijiu.
In conclusion, the double meaning of the brand is that it represents the Chinese Small-scale Baijiu that can make consumers feel happy, funny and interesting.
Challenge:
The first challenge in creative design process is to create the natural emotional links with young consumers by more interesting new form of “Dou Xiao Jiu” brand. The second challenge is to solve the conflict between the richness of cartoon comics and the unity of brand image, as well as to ensure the timely update of “Dou Xiao Jiu” comic story.
تحقيق: Type: Brand Design Research
Goal: Design a best-selling liquor brand online for China's new generation of young people.
Methods: The questionnaire interview, big data analysis, target group research, brand planning analysis are used in this project, and Photoshop, Adobe Illustrator, C4D software are also used to create and design “Dou Xiao Jiu” brand. Meanwhile, the variety of commodity packaging printing processes for batch production are used comprehensively.
Results: The brand and packaging design characteristics of “Dou Xiao Jiu” are identified as miniaturization, IP comic image, modularity and green environmentally.
Effectiveness/Impact: It is the first small comic-themed Baijiu brand for public in China. “Dou Xiao Jiu” has subverted people’s cognition of the past liquor from the different dimensions of liquor taste, brand design, product copywriting, which brought the surprise for consumers. Therefore “Dou Xiao Jiu” Baijiu has achieved good sales after its marketing.
الهام: According to research, the main consumer group of small bottles of liquor is young people in first-tier cities. In the era of Internet marketing, these people like individualization and uniqueness. We need to establish an emotional connection with them through a "storytelling" design. The packaging should meet the requirements of both offline restaurant sales and online retail.
منصوبي جو عرصو: The project commenced in March 2021 in Beijing and was completed in December 2021 in Beijing and commenced in March 2022 in the market.
عمل جو فلو: The product is mainly sold on shopping websites and 24-hour convenience stores, and the sales scenes are including young people’s shopping, friends gathering, and drinking alone. The consumers usually drink the “Dou Xiao Jiu” Baijiu with dishes such as barbecue, hot pot and etc., which are favored by Chinese young people.
پيٽنٽ: This work is all original images not copyrighted.
ٽيم ميمبر: LeiXue
XingxingLi
YangMao
YiLi
تصوير ڪريڊٽ: This work is all original images not copyrighted.