Olha Takhtarova طرفان Italian Pasta Brand پاستا پيڪيجنگ انتهائي معتبر 2024 A' Design Award برونز انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

برونزپيڪيجنگ· 2024

Italian Pasta Brand پاستا پيڪيجنگ

Olha Takhtarova طرفان

ڪلائنٽ: SOTB and D

پيڪيجنگ درجي ۾ A' Design Award برونز انعام فاتح

25,650

تصديق ٿيل ايوارڊ فاتح

ڊزائين #160328 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

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ڊزائن

Italian Pasta Brand پاستا پيڪيجنگ بابت

اطالوي پاستا برانڊ، پاستا پروڊڪٽس ۽ ساسز جي رينج لاءِ ٺاهيل پيڪيجنگ ۽ بصري سڃاڻپ (Visual Identity) ڊزائن آهي. هڪ گھاٽو نيرو بنيادي رنگ سموري رينج کي متحد ڪري ٿو، جڏهن ته نارنجي، ڪورل، پرپل، سائي ۽ نيري جا روشن رنگ شيلف تي هر پاستا شڪل کي الڳ ڪن ٿا. هڪ گولڊ پينٽون رنگ ۽ باورچي کي ڏيکاريندڙ اُڪريل لوگو، پاستا ٺاهڻ جي روايتي طريقن ڏانهن اشارو ڪن ٿا. هر پيڪ تي پچائڻ جون هدايتون ۽ غذائي تفصيل ڇاپيل آهن، ۽ صاف ٽائيپوگرافي جلد پڙهڻ ۾ مدد ڪري ٿي. پيڪيجنگ لاءِ ريسائيڪل لائق مواد استعمال ڪيو ويو آهي.

سڃاڻپ

A' Design Award برونز انعام بابت

Italian Pasta Brand پاستا پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Italian Pasta Brand پاستا پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Italian Pasta Brand پاستا پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
ماپ ۽ پيڪيجنگ: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
ٽيگ: packaging, pasta, Italy, food packaging
پيداواري ٽيڪنالاجي: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
ڊزائين چيلينج: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
تحقيق: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
الهام: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
منصوبي جو عرصو: Dubai, UAE the project began in September 2022 and ended in March 2023
عمل جو فلو: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.