Olha Takhtarova طرفان Fruit Bar نيچرل ناشتي جي پيڪيجنگ

Olha Takhtarova طرفان Fruit Bar نيچرل ناشتي جي پيڪيجنگ انتهائي معتبر 2024 A' Design Award لوهه انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

لوههپيڪيجنگ· 2024

Fruit Bar نيچرل ناشتي جي پيڪيجنگ

Olha Takhtarova طرفان

ڪلائنٽ: SOTB and D

پيڪيجنگ درجي ۾ A' Design Award لوهه انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #160663 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

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ڊزائن

Fruit Bar نيچرل ناشتي جي پيڪيجنگ بابت

فروٽ بار قدرتي ناشتي جي بارن جي هڪ سلسلي لاءِ ٺاهيل پيڪيجنگ ڊزائين آهي. اهي ناشتا ميون، ميون ۽ ٻجن مان ٺهيل آهن، جن ۾ مصنوعي ملاوٽ شامل ناهي. هر قسم، جنهن ۾ خوباني، انجير، آلوچا، کجيون ۽ ملٽي فروٽ شامل آهن، هڪ 140 ضرب 130 ملي ميٽر جي پيڪ ۾ پيش ڪيو ويو آهي. جامني، نارنگي، سائي، نيري ۽ ڳاڙهي رنگ جا روشن گريڊينٽس شيلف تي هر قسم کي هڪٻئي کان الڳ ڪن ٿا. مصور ڪردار هر ميوي جي نمائندگي ڪن ٿا ۽ توانائي ۽ خوشي جو اظهار ڪن ٿا. هر پراڊڪٽ لاءِ هڪ منفرد لوگو ٺاهيو ويو آهي، جيڪو تڪڙي سڃاڻپ ۾ مدد ڪري ٿو ۽ برانڊ کي هڪ دوستانه تصوير ڏئي ٿو.

سڃاڻپ

A' Design Award لوهه انعام بابت

Fruit Bar نيچرل ناشتي جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Fruit Bar نيچرل ناشتي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Fruit Bar نيچرل ناشتي جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
ماپ ۽ پيڪيجنگ: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
ٽيگ: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
پيداواري ٽيڪنالاجي: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
ڊزائين چيلينج: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
تحقيق: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
الهام: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
منصوبي جو عرصو: Poland. The project began in January 2023 and ended in June 2023
عمل جو فلو: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.