5 Senses Design طرفان Recruitment Communication ڀرتي مهم جي بصري سڃاڻپ

5 Senses Design طرفان Recruitment Communication ڀرتي مهم جي بصري سڃاڻپ انتهائي معتبر 2025 A' Design Award چاندي انعام جو فاتح آهي اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن مقابلي جي درجي ۾.

چاندياشتهاربازي· 2025

Recruitment Communication ڀرتي مهم جي بصري سڃاڻپ

5 Senses Design طرفان

ڪلائنٽ: Tencent

اشتهاربازي درجي ۾ A' Design Award چاندي انعام فاتح

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سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Recruitment Communication ڀرتي مهم جي بصري سڃاڻپ بابت

ڀرتي رابطي جي سرشتي هڪ بصري سڃاڻپ آهي جيڪا هڪ ٽيڪنالاجي ڪمپني جي انٽرن ڀرتي مهم لاءِ ٺاهي وئي آهي. مکيه بصري تصوير ۾ هڪ مرڪزي گولي جي ڀرسان هڪ شخصيت ڏيکاريل آهي، جڏهن ته لهرون ڊجيٽل دور ۾ فردن جي وڌندڙ اثر کي ظاهر ڪن ٿيون. تصوراتي خاڪا Photoshop ۽ Illustrator ۾ تيار ڪيا ويا، ٽه-طرفي عناصر ۽ منظر Cinema 4D ۾ جوڙيا ويا، ۽ اينيميٽيڊ نسخو After Effects ۾ ايڊٽ ڪيو ويو. ترتيب سوشل ميڊيا، ويب سائيٽن ۽ وڏن ڇپيل پوسٽرن سان مطابقت رکي ٿي. هي ڊزائين نوجوان نوڪري ڳوليندڙن آڏو ڀرتي جي عمل کي واضح نموني پيش ڪري ٿي.

سڃاڻپ

A' Design Award چاندي انعام بابت

Recruitment Communication ڀرتي مهم جي بصري سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Recruitment Communication ڀرتي مهم جي بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Recruitment Communication ڀرتي مهم جي بصري سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
ماپ ۽ پيڪيجنگ: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
ٽيگ: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
پيداواري ٽيڪنالاجي: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
ڊزائين چيلينج: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
تحقيق: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
الهام: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
منصوبي جو عرصو: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
عمل جو فلو: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
ٽيم ميمبر: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
تصوير ڪريڊٽ: Image #1：5 Senses Design
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