Xun Zuo طرفان Roots زينز انتهائي معتبر 2025 A' Design Award برونز انعام جو فاتح آهي ڇپائي ۽ شايع ٿيل ميڊيا ڊيزائن مقابلي جي درجي ۾.

برونزڇپائي· 2025

Roots زينز

Xun Zuo طرفان

ڪلائنٽ: Xunzuodesign

ڇپائي درجي ۾ A' Design Award برونز انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #172635 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Roots زينز بابت

هي ماڊيولر اشاعت زينز تي مشتمل آهي، جنهن ۾ هر هڪ ڪهاڻيڪارن جي سڃاڻپ کي ظاهر ڪندڙ بصري ٻولي سان تيار ڪيو ويو آهي. نيو يارڪ جي ڪافي شاپس جي چوڌاري مرڪوز، اهو پڪڙي ٿو ته ڪيئن نوان مهاجر رابطي ۽ تعلق جي ڳولا ڪن ٿا. سلائي ٿيل ۽ ويڪيوم سيلڊ فارميٽ عدم استحڪام ۽ جذباتي تڪرار کي اُجاگر ڪري ٿو. ذاتي روايتن ذريعي، هي منصوبو ننڍن ڪاروبار جي سماجي قدر کي ظاهر ڪري ٿو ۽ جذباتي ڊيزائن کي شموليت لاءِ هڪ اوزار طور نئين سر ترتيب ڏئي ٿو.

سڃاڻپ

A' Design Award برونز انعام بابت

Roots زينز A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Roots زينز کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Roots زينز ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
ماپ ۽ پيڪيجنگ: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
ٽيگ: Zine, Book, Ethnographic Research, Branding, Customer Experience
پيداواري ٽيڪنالاجي: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
ڊزائين چيلينج: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
تحقيق: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
الهام: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
منصوبي جو عرصو: An ongoing project started in August 2022. The most recent update was in July 2024.
عمل جو فلو: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.