Du Qingyu and Dong Xiuxiu طرفان Piggy Express برانڊ ڪردار ڊيزائن انتهائي معتبر 2026 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزگرافڪ· 2026
Piggy Express برانڊ ڪردار ڊيزائن
Du Qingyu and Dong Xiuxiu طرفان
ڪلائنٽ: Piggy Express Creative Design Team
گرافڪ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #173387 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Piggy Express برانڊ ڪردار ڊيزائن بابت
پگي ايڪسپريس هڪ برانڊ ڪردار ڊيزائن آهي جيڪا هڪ رائيڊ هيلنگ سروس لاءِ ٺاهي وئي آهي. هي ڪردار برانڊ لوگو جي سوئر واري آئڪن کي هڪ دوستاڻي سفري ساٿي جي صورت ۾ ترقي ڏئي ٿو. اعليٰ سيچوريشن رنگن جي اسڪيم بصري نمائش کي 42 سيڪڙو وڌائي ٿي، ۽ هڪ آزاد سلوئيٽ ڪردار کي سڀني ميڊيا تي سڃاڻپ جوڳو رکي ٿو. اينيميشنز صارفين کي ڪوپن جي رڊيمپشن ۽ رستي جي ٽريڪنگ جهڙن ڪمن ۾ رهنمائي ڪن ٿيون. هن ڪردار کي شڪل جي ٽيهه مرحلن جي ورجاءَ ذريعي بهتر بڻايو ويو ۽ چيني شهرن ۾ هڪ سؤ کان وڌيڪ صارفين سان آزمايو ويو.
سڃاڻپ
A' Design Award برونز انعام بابت
Piggy Express برانڊ ڪردار ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Piggy Express برانڊ ڪردار ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Piggy Express برانڊ ڪردار ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
- ماپ ۽ پيڪيجنگ
- The sizes depend of the media where it is applied
- ٽيگ
- Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
- پيداواري ٽيڪنالاجي
- The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
- ڊزائين چيلينج
- The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
- تحقيق
- This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
- الهام
- The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
- منصوبي جو عرصو
- Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users. - عمل جو فلو
- The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
- ٽيم ميمبر
- Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan - تصوير ڪريڊٽ
- Piggy Express
اسپانسرڊ
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