Peng Gao, Mian Wu and Yixuan Wu طرفان Si Shengsheng مقناطيسي تحفي جو سيٽ انتهائي معتبر 2026 A' Design Award لوهه انعام جو فاتح آهي تحفن جو سامان ڊيزائن مقابلي جي درجي ۾.
لوههتحفن جو سامان· 2026
Si Shengsheng مقناطيسي تحفي جو سيٽ
Peng Gao, Mian Wu and Yixuan Wu طرفان
ڪلائنٽ: The China Media Group Spring Festival Gala
تحفن جو سامان درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #174634 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Si Shengsheng مقناطيسي تحفي جو سيٽ بابت
سي شينگ شينگ هڪ مقناطيسي تحفي جو سيٽ آهي جيڪو چيني بهار جي ميلي ۽ نانگ جي سال لاءِ ٺاهيو ويو آهي. هن سيٽ ۾ چار ريفريجريٽر اسٽيڪر شامل آهن، ۽ هر اسٽيڪر هڪ الڳ دعا کڻي ٿو، جهڙوڪ خوشي، دولت ۽ سٺي کاڌي جو مزو. چيني ثقافت ۾، نانگ پنهنجي سياري جي ننڊ ۽ کل لاهڻ جي قدرتي چڪرن ذريعي تجديد ۽ تسلسل جي نمائندگي ڪري ٿو. هي ڊيزائن نانگ کي روئي سان ملائي ٿي، جيڪا سٺي قسمت جي روايتي علامت آهي، ۽ هڪ خوفناڪ مخلوق کي دوستاڻي شُبيهه ۾ تبديل ڪري ٿي. اسٽيڪر ڪنهن به مقناطيسي مٿاڇري تي لڳائي سگهجن ٿا ۽ آزاديءَ سان ترتيب ڏئي سگهجن ٿا.
سڃاڻپ
A' Design Award لوهه انعام بابت
Si Shengsheng مقناطيسي تحفي جو سيٽ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Si Shengsheng مقناطيسي تحفي جو سيٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Si Shengsheng مقناطيسي تحفي جو سيٽ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
- ماپ ۽ پيڪيجنگ
- 250*250*30
- ٽيگ
- Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
- پيداواري ٽيڪنالاجي
- CNC,Stamping manufacturing, Epoxy resin coating
- ڊزائين چيلينج
- The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
- تحقيق
- This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
- الهام
- The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
- منصوبي جو عرصو
- The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
- عمل جو فلو
- The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
- ٽيم ميمبر
- Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang - تصوير ڪريڊٽ
- #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025
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