Chungsheng Chen, Enyang Chen and Wanyun Lo طرفان PatchU برانڊ سڃاڻپ، ڪردار ڊيزائن انتهائي معتبر 2026 A' Design Award لوهه انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
لوههگرافڪ· 2026
PatchU برانڊ سڃاڻپ، ڪردار ڊيزائن
Chungsheng Chen, Enyang Chen and Wanyun Lo طرفان
ڪلائنٽ: Tainan University of Technology/Product Design Department
گرافڪ درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #180916 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
PatchU برانڊ سڃاڻپ، ڪردار ڊيزائن بابت
PatchU هڪ برانڊنگ ۽ ڪردار ڊيزائن پروجيڪٽ آهي جيڪو بسترن جي بچيل ڪپڙن کي نرم رانديڪن ۽ روزمره جي استعمال جي سامان ۾ تبديل ڪري ٿو. ڪپڙن کي ماپ، بناوت ۽ رنگ جي لحاظ کان ترتيب ڏنو وڃي ٿو، پوءِ لچڪدار نمونن جي استعمال سان انهن کي سادن ساٿي ڪردارن جي شڪل ۾ سبيو وڃي ٿو. ظاهر سلائي ۽ پيوندڪاري کي برانڊ جي سڃاڻپ جو حصو رکيو ويو آهي، تنهنڪري هر ٽڪرو ٻئي کان ٿورو مختلف هوندو آهي. پيڪيجنگ ۽ تصويرڪشي مواد جي اصليت جي وضاحت ڪن ٿيون. مقصد اهو آهي ته واڌو ڪپڙن کي نئين قيمت ۽ روزاني زندگيءَ ۾ هڪ گرم جاءِ ڏني وڃي.
سڃاڻپ
A' Design Award لوهه انعام بابت
PatchU برانڊ سڃاڻپ، ڪردار ڊيزائن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. PatchU برانڊ سڃاڻپ، ڪردار ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. PatchU برانڊ سڃاڻپ، ڪردار ڊيزائن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
- ٽيگ
- Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
- پيداواري ٽيڪنالاجي
- PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
- ڊزائين چيلينج
- The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
- تحقيق
- PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
- الهام
- The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
- منصوبي جو عرصو
- The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
- عمل جو فلو
- PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
- پيٽنٽ
- Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd. - ٽيم ميمبر
- ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd. - تصوير ڪريڊٽ
- Image#1~#5: acdesign associates International Co., Ltd.
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