Backbone Branding طرفان Yan Natural Juice بوتل پيڪنگنگ انتهائي معتبر 2020 A' Design Award پلاٽينم انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
پلاٽينمپيڪيجنگ· 2020
Yan Natural Juice بوتل پيڪنگنگ
Backbone Branding طرفان
ڪلائنٽ: Backbone Branding
پيڪيجنگ درجي ۾ A' Design Award پلاٽينم انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #86906 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Yan Natural Juice بوتل پيڪنگنگ بابت
بوتل جي ڊيزائن فطرت کان متاثر ٿي ۽ بايوميمڪري جي اصولن کي خاص طور تي هڪ ڪٽيل سيب جي شڪل ۾. ان جو مقصد اندر جي پيداوار جي نامياتي معيار کي ڏيکارڻ لاءِ ڪيو ويو. هي اناتومي نتيجن کي مڪمل ڪرڻ واري شڪلن ۾ ڏئي ٿو، جيڪي هڪ ٻئي جي اڳيان رکيل آهن شيلف تي يا ٽرانسپورٽ دوران، خلا جي بچت کي وڌائڻ جي اجازت ڏين ٿيون. برانڊ جو نالو اسٽائل ٿيل خطاطي سان ليبل تي لکيل آهي. هي خطاطي ٿلهي گھاس جي رنگ ۽ ظهور کي فطرت ڏانهن اشارو ڪري ٿو.
سڃاڻپ
A' Design Award پلاٽينم انعام بابت
Yan Natural Juice بوتل پيڪنگنگ A' Design Award پلاٽينم انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو حقيقت ۾ غير معمولي، نفيس ۽ عظيم الشان ڊيزائنن کي ڏنو وڃي ٿو. پلاٽينم کٽيندڙ تخليق جا عجوبا، ذهني تخليقيت جي حدن جي گواهي آهن ۽ پنهنجي ڊيزائنرن جي بي مثال پيشه ورانه مهارت ۽ عبقريت ڏيکارين ٿا. انهن ڊيزائنن کان اميد ڪئي وڃي ٿي ته اهي سڀ کان مشهور ڪم هوندا جيڪي هڪ دور جي جماليات طئي ڪن ٿا، سماج جي ڀلائيءَ ۾ مدد ڪن ٿا ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائين ٿا. Yan Natural Juice بوتل پيڪنگنگ عظمت جي بلند سطح ڏيکاري ٿو ۽ پنهنجين فائديمند ۽ قيمتي خاصيتن سان بنا شڪ دنيا کي بهتر جڳهه بڻائي ٿو. Yan Natural Juice بوتل پيڪنگنگ هڪ اهڙو ڪم آهي جنهن A' Design Award پلاٽينم انعام کٽيو آهي ۽ جيڪو خواهشون جاڳائي ٿو، الهام ڏئي ٿو، خوش ڪري ٿو ۽ وڏي خوشي جي چڻنگ ٻاري ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
- ماپ ۽ پيڪيجنگ
- Width 70mm x Depth 85mm x Height 265 mm
- ٽيگ
- natural juice, packaging design, biomimicry, organic,
- پيداواري ٽيڪنالاجي
- A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
- ڊزائين چيلينج
- Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.
The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand. - تحقيق
- Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
- الهام
- The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
- منصوبي جو عرصو
- January to May 2017 in Yerevan Armenia
- عمل جو فلو
- We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
- ٽيم ميمبر
- Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan - تصوير ڪريڊٽ
- All photo credits to Backbone Branding
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