Kenneth Nienhuser طرفان World Cyber Games 2019 Xi'an اي اسپورٽس فيسٽيول انتهائي معتبر 2020 A' Design Award سون انعام جو فاتح آهي تقريب ۽ واقعو ڊيزائن مقابلي جي درجي ۾.
سونتقريب· 2020
World Cyber Games 2019 Xi'an اي اسپورٽس فيسٽيول
Kenneth Nienhuser طرفان
ڪلائنٽ: Eidetic Marketing
تقريب درجي ۾ A' Design Award سون انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #93904 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
World Cyber Games 2019 Xi'an اي اسپورٽس فيسٽيول بابت
ورلڊ سائبر گيمز 2019 شيان هڪ اي اسپورٽس فيسٽيول آهي جيڪو چين جي شهر شيان جي هڪ نمائشي مرڪز ۾ چئن ڏينهن تائين منعقد ڪيو ويو. هي تقريب 30,000 چورس ميٽرن تي پکڙيل هئي ۽ ان ۾ 33 ملڪن مان 504 رانديگر گڏ ٿيا. ڊيزائن تقريب جي لوگو جي ڪيوب (مڪعب) شڪل تي ٻڌل آهي. ڪيوب جا نقطا، ڪنارا ۽ سطحون اسٽيج، نشانين ۽ مرچنڊائيز تي لاڳو ڪيون ويون. مرڪزي پلازا ۾ هڪ ڪناري تي متوازن ڪيوب کي ايل اي ڊي يادگار طور تعمير ڪيو ويو. رستا، اسٽيج ۽ سهولتون مهمانن جي اچ وڃ جي رهنمائي لاءِ رٿيون ويون. پروگرام ۾ هڪ ٽورنامينٽ، افتتاحي تقريب، ميوزڪ فيسٽيول ۽ ڪاسپلي ايونٽ شامل هئا.
سڃاڻپ
A' Design Award سون انعام بابت
World Cyber Games 2019 Xi'an اي اسپورٽس فيسٽيول A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. World Cyber Games 2019 Xi'an اي اسپورٽس فيسٽيول کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. World Cyber Games 2019 Xi'an اي اسپورٽس فيسٽيول شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
- ماپ ۽ پيڪيجنگ
- Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm - ٽيگ
- game, eSports, WCG, World cyber games, festival
- پيداواري ٽيڪنالاجي
- In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
- ڊزائين چيلينج
- The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
- تحقيق
- To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
- الهام
- WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
- منصوبي جو عرصو
- January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
- عمل جو فلو
- The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
- ٽيم ميمبر
- Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung
اسپانسرڊ
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