Dizajn 2019 National Card Collection Day Deck Obal na hracie karty od dizajnéra Alexander Chin je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.
ZlatáObaly· 2020
2019 National Card Collection Day Deck Obal na hracie karty
Klient: Seasons Playing Cards
Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly
Overený víťaz ocenenia
Overiť stav ocenenia pre #101023Dizajn
O dizajne 2019 National Card Collection Day Deck Obal na hracie karty
Balíček 2019 National Card Collection Day Deck je interaktívny obal na hracie karty. Dizajn je inšpirovaný marockými palácmi, s hĺbkotlačovými rytinami, ktoré napodobňujú tesané kamenárske prvky a geometrické vzory. Výzva vytlačená na bočnej strane pozýva používateľa odomknúť bránu. Zdvihnutím oblúkového portálu pozdĺž drážky v tvare kľúčovej dierky sa odhalí prvá fáza. Špeciálne obojstranné zrkadlo s 30-percentnou priepustnosťou skrýva miestnosť, ktorá sa objaví, keď dovnútra zasvieti svetlo. Záverečné odhalenie ukazuje opakujúcu sa osvetlenú chodbu. Karty sú potiahnuté reliéfnym lesklým dlaždicovým efektom.
Ocenenie
O ocenení Zlatá cena A' Design Award
2019 National Card Collection Day Deck Obal na hracie karty je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od 2019 National Card Collection Day Deck Obal na hracie karty sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. 2019 National Card Collection Day Deck Obal na hracie karty vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.
Za dizajnom
Tlačový kit
Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.
- Jedinečné vlastnosti
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Rozmery a balenie
- Width 68mm x Depth 22mm x Height 90mm
- Štítky
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Výrobná technológia
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Dizajnérska výzva
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Výskum
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Inšpirácia
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Trvanie projektu
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Pracovný postup
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Patenty
- .
- Členovia tímu
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Zdroje obrázkov
- Photography: Bryan Aellen
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