2030 Messaging Gift Darčeková karta od Tist

Dizajn 2030 Messaging Gift Darčeková karta od dizajnéra Tist je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Železná cena A' Design Award v súťažnej kategórii Darčekové predmety.

ŽeleznáDarčekové predmety· 2020

2030 Messaging Gift Darčeková karta

od Tist

Klient: Tist

Víťaz ocenenia Železná cena A' Design Award v kategórii Darčekové predmety

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Farby

Dizajn

O dizajne 2030 Messaging Gift Darčeková karta

2030 Messaging Gift je séria darčekových kariet navrhnutých pre spotrebiteľov vo veku dvadsať až tridsať rokov. Karty je možné použiť vo všetkých značkových predajniach globálnej lifestylovej spoločnosti. Každá karta nesie krátky odkaz povzbudenia, chvály, útechy alebo blahoželania, napísaný slovami blízkymi tejto vekovej skupine. Vyrobilo sa desať typov, každý s rozmermi 50 x 90 milimetrov. Rôzne farby a materiály boli vrstvené tak, aby povrch karty pôsobil trojrozmerným dojmom. Karty umožňujú ľuďom odoslať odkaz a zároveň si ho ponechať ako vlastný.

Ocenenie

O ocenení Železná cena A' Design Award

2030 Messaging Gift Darčeková karta je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od 2030 Messaging Gift Darčeková karta sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si 2030 Messaging Gift Darčeková karta zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Rozmery a balenie: 50mm*90mm0.03mm / 10 types
Štítky: Card, Message
Výrobná technológia: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Dizajnérska výzva: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Výskum: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inšpirácia: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Trvanie projektu: May ~ December, 2018, All brand stores of CJ Group in Korea
Pracovný postup: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Členovia tímu: TIST, Client : CJ