Classic Blue Sealed Baijiu Obal na alkoholický nápoj od Xueqian Zhang and Jingzhang Xiao

Dizajn Classic Blue Sealed Baijiu Obal na alkoholický nápoj od dizajnéra Xueqian Zhang and Jingzhang Xiao je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2021

Classic Blue Sealed Baijiu Obal na alkoholický nápoj

od Xueqian Zhang and Jingzhang Xiao

Klient: Jiangsu Yanghe Distillery Co., Ltd

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Classic Blue Sealed Baijiu Obal na alkoholický nápoj

Classic Blue Sealed Baijiu je dizajn obalu pre tradičný čínsky destilát. Fľaša je vyrobená zo slonovinovo bielej keramiky a má hranatý tvar pripomínajúci pavilón. Vlnité línie po stranách evokujú uzol z lana a pšeničný klas, jednu zo surovín používaných na výrobu baijiu. Ilustrácie v štýle atramentovej maľby zobrazujú tri témy spojené s mestom Suqian. Vonkajšia škatuľa je vyrobená z papiera spracovaného technikou pripomínajúcou kožu. Dizajn odkazuje na starobylý zvyk uzatvárať baijiu do hlinených nádob na účely zrenia.

Ocenenie

O ocenení Železná cena A' Design Award

Classic Blue Sealed Baijiu Obal na alkoholický nápoj je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Classic Blue Sealed Baijiu Obal na alkoholický nápoj sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Classic Blue Sealed Baijiu Obal na alkoholický nápoj zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
Rozmery a balenie: 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
Štítky: crafts, Baijiu, spirit, packaging, art
Výrobná technológia: The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
Dizajnérska výzva: In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
Výskum: A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
Inšpirácia: The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
Trvanie projektu: The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
Pracovný postup: The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
Patenty: Patented in March 2020
Členovia tímu: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou
Zdroje obrázkov: Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.