Yanghe Personal Letters Baijiu Obal na alkohol od Zhaoxin Zhu and Dongyan Ruan

Dizajn Yanghe Personal Letters Baijiu Obal na alkohol od dizajnéra Zhaoxin Zhu and Dongyan Ruan je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2021

Yanghe Personal Letters Baijiu Obal na alkohol

od Zhaoxin Zhu and Dongyan Ruan

Klient: Jiangsu Yanghe Distillery Co., Ltd

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Yanghe Personal Letters Baijiu Obal na alkohol

Yanghe Personal Letters Baijiu je obal pre čínsky liehový destilát vyrábaný v meste Suqian v provincii Jiangsu, oblasti známej svojou produkciou liehovín. Dizajn zobrazuje kaligrafiu čínskych literátov vo forme ručne písaných listov, zatiaľ čo miestna mapa znázorňuje rieky, jazerá a mokrade obklopujúce liehovar. Fľaša je vyrobená z keramiky s matnou bielou glazúrou a jej uzáver možno použiť ako pohárik na pitie. Vonkajšia škatuľa je vyrobená z ekologicky šetrnej vlnitej lepenky obalenej papierovým obalom a dá sa ľahko otvoriť.

Ocenenie

O ocenení Bronzová cena A' Design Award

Yanghe Personal Letters Baijiu Obal na alkohol je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Yanghe Personal Letters Baijiu Obal na alkohol sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Yanghe Personal Letters Baijiu Obal na alkohol skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Rozmery a balenie: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Štítky: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Výrobná technológia: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Dizajnérska výzva: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Výskum: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inšpirácia: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Trvanie projektu: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Pracovný postup: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Členovia tímu: Designer: Dongyan Ruan
Zdroje obrázkov: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.