Beltur Go Obalový dizajn pre potraviny od Musa Celik

Dizajn Beltur Go Obalový dizajn pre potraviny od dizajnéra Musa Celik je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2021

Beltur Go Obalový dizajn pre potraviny

od Musa Celik

Klient: Beltur

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Beltur Go Obalový dizajn pre potraviny

Beltur Go je séria obalov na jedlo a nápoje navrhnutá na použitie vo veľkých mestských parkoch. Krabička na jedlo sa dá umiestniť na pohár s nápojom a slamka prechádza cez krabičku, takže jedlo aj nápoj sa dajú držať jednou rukou. Malé sklopné časti na krabičke sa dajú otvoriť a použiť na omáčky. Krabička na jedlo sa dá použiť aj samostatne, s vidličkou umiestnenou navrchu. Všetky časti sú vyrobené z 350-gramového bristolského papiera s ofsetovou tlačou, pričom papier nahrádza plast s cieľom znížiť plastový odpad. Každý balík sa dodáva v plochom stave, čo umožňuje jednoduché skladovanie a prepravu.

Ocenenie

O ocenení Železná cena A' Design Award

Beltur Go Obalový dizajn pre potraviny je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Beltur Go Obalový dizajn pre potraviny sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Beltur Go Obalový dizajn pre potraviny zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Rozmery a balenie: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Štítky: Snack, Take Away, Food Box, On The Go
Výrobná technológia: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Dizajnérska výzva: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Výskum: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inšpirácia: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Trvanie projektu: The project took place between June 2020 and August 2020 in Istanbul.
Pracovný postup: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Členovia tímu: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Zdroje obrázkov: All photos taken by Musa Çelik.