Gogoon Obal na alkoholický nápoj od Wen Liu, Bo Zheng and Weijie Kang

Dizajn Gogoon Obal na alkoholický nápoj od dizajnéra Wen Liu, Bo Zheng and Weijie Kang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2021

Gogoon Obal na alkoholický nápoj

od Wen Liu, Bo Zheng and Weijie Kang

Klient: Luzhou Laojiao Co., Ltd.china

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Gogoon Obal na alkoholický nápoj

Gogoon je dizajn fľaše a obalu pre baijiu, čínsku destilovanú liehovinu. Fľaša má jednoduchý valcovitý tvar, ktorý vyjadruje čistotu. Rameno fľaše nesie tepaný vzor, ktorý odkazuje na dôkladné remeselné spracovanie. Telo je dokončené jemnou textúrou pripomínajúcou denné svetlo, ktorá odráža svetlo po celom povrchu. Uzáver kombinuje kov, textúru kože a drevo, čím dodáva jednoduchému tvaru bohatú štruktúru. Fľaša má šírku 75 mm, hĺbku 75 mm a výšku 260 mm. Dizajn prezentuje baijiu v štýle ľahkého luxusu pre novú skupinu spotrebiteľov.

Ocenenie

O ocenení Zlatá cena A' Design Award

Gogoon Obal na alkoholický nápoj je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Gogoon Obal na alkoholický nápoj sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Gogoon Obal na alkoholický nápoj vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Rozmery a balenie: Width 75mm* Depth 75mm* Height 260mm
Štítky: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Výrobná technológia: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Dizajnérska výzva: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Výskum: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inšpirácia: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Trvanie projektu: 2020.01~2020.03 Shenzhen, China
Pracovný postup: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Členovia tímu: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang