Sogurt With Love and All Things Good Obal na mrazený jogurt od Jimmy Chew

Dizajn Sogurt With Love and All Things Good Obal na mrazený jogurt od dizajnéra Jimmy Chew je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2021

Sogurt With Love and All Things Good Obal na mrazený jogurt

od Jimmy Chew

Klient: Sogurt

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Sogurt With Love and All Things Good Obal na mrazený jogurt

Sogurt With Love and All Things Good je dizajn obalu pre kelímky s mrazeným jogurtovým zmrzlinovým krémom. Sviežie farebné odtiene odrážajú prístupný, ľahký a elegantný hlas značky. Prekrývajúce sa ilustrácie stvárňujú spojenie kľúčových ingrediencií v každej vytvorenej príchuti. Typografia, ikonografia a rozloženie sú usporiadané tak, aby jasne prezentovali informácie o produkte a podporovali ľahkú čitateľnosť. Plastové veko z pôvodného obalu bolo nahradené papierovým vekom. Každý kelímok má objem 125 mililitrov a šírku 74 milimetrov.

Ocenenie

O ocenení Železná cena A' Design Award

Sogurt With Love and All Things Good Obal na mrazený jogurt je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Sogurt With Love and All Things Good Obal na mrazený jogurt sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Sogurt With Love and All Things Good Obal na mrazený jogurt zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Rozmery a balenie: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Štítky: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Výrobná technológia: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Dizajnérska výzva: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Výskum: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inšpirácia: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Trvanie projektu: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Pracovný postup: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Členovia tímu: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Zdroje obrázkov: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.