Aurum Balenie na plátkové zlato od LLAB Design Ltd

Dizajn Aurum Balenie na plátkové zlato od dizajnéra LLAB Design Ltd je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Luxus.

ZlatáLuxus· 2021

Aurum Balenie na plátkové zlato

od LLAB Design Ltd

Klient: Aurum

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Luxus

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Dizajn

O dizajne Aurum Balenie na plátkové zlato

Aurum je darčeková krabička navrhnutá pre jedlé plátkové zlato. Obal prezentuje surovinu ako prémiový maloobchodný produkt. Konštrukcia krabičky odkazuje na balenie šperkov. Eloxovaná zlatá kovová platnička s vygravírovaným názvom značky uzatvára krabičku a funguje ako magnetický zámok. Vonkajší povrch tvorí štruktúrovaný papier, razba zlatou fóliou a parciálny UV lak. Stuha vo vrchnej vrstve drží pinzetu na mieru, takže veľmi ľahké plátkové zlato sa dá jednoducho uchopiť. Priesvitná fólia chráni plátkové zlato pod ňou. Krabička má rozmery 88 x 90 x 65 milimetrov.

Ocenenie

O ocenení Zlatá cena A' Design Award

Aurum Balenie na plátkové zlato je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Aurum Balenie na plátkové zlato sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Aurum Balenie na plátkové zlato vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Rozmery a balenie: W88mm x D90mm x H65mm
Štítky: luxury, gold, premium, packaging
Výrobná technológia: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Dizajnérska výzva: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Výskum: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inšpirácia: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Trvanie projektu: Starts in Dec 2019 to Aug 2020
Pracovný postup: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Členovia tímu: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau