Check-in Hsinchu City and Design Expo od BIAS Architects and Associates

Dizajn Check-in Hsinchu City and Design Expo od dizajnéra BIAS Architects and Associates je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Podujatie.

StriebornáPodujatie· 2021

Check-in Hsinchu City and Design Expo

od BIAS Architects and Associates

Klient: Hsinchu City Government & Taiwan Ministry of Economic Affairs

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Podujatie

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Dizajn

O dizajne Check-in Hsinchu City and Design Expo

Design Expo je každoročná dizajnérska udalosť podporovaná ústrednou vládou Taiwanu. Jeho cieľom je priniesť novú energiu do miestneho dizajnérskeho sektora. V roku 2020 ho hostilo Hsinchu, teda mesto, ktoré má pulzujúci vedecký park a viac ako 300-ročnú históriu. V tomto kontexte BIAS premenil Expo na mestské podujatie. Namiesto spustenia jedinej výstavy táto voľba priniesla dočasné pretvorenie radu miest po celom meste. Cieľom bolo umožniť ľuďom zažiť rozmanitosť mesta a predviesť nový mestský príbeh, dve veci, ktoré nakoniec zdôraznili sociálnu silu dizajnu.

Ocenenie

O ocenení Strieborná cena A' Design Award

Check-in Hsinchu City and Design Expo je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Check-in Hsinchu City and Design Expo sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Check-in Hsinchu City and Design Expo je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Taiwan Design Expo is an annual design event promoted by the central government of Taiwan. It aims to bring new energy to the design sector in relation to various fields of industry, society, and culture. In 2020, it was hosted by Hsinchu, a city that holds both a vibrant Science Park and more than 300 years of history. In this context, BIAS decided to transform the Expo into an urban event, a bold move that, instead of triggering a single exhibition, brought to re-imagine -although temporarily- a line of places across the city. The aim was to make people concretely experience the various aspects of the city's culture and trigger a change in their perspective towards the urban space.
Rozmery a balenie: Total exhibition area: 410,000 sqm
Štítky: design expo, social design, public space, city, urban culture, urban identity
Výrobná technológia: To implement the Expo at a city scale, besides redefining the notion of exhibition areas, BIAS curated a strategic set of interventions that could guide people across the city. A 'performance route' was organized, two plazas were made into playgrounds, and a series of iconic large-scale inflatable sculptures, nicknamed the 'Monsters of Hsinchu,' served as landmarks symbolizing the new identity of the city. A digital orientation system was also developed thanks to an ad-hoc smartphone app, that offered digital access to all the contents and their location across what has become the sort of a 2-km long virtual urban promenade. Finally, a shuttle bus was created to offer better accessibility to all gender and ages of people.
Dizajnérska výzva: The hardest challenge of the project was the development of the narrative, due to the political implications of the project. Due to this, a large number of stakeholders have been involved and an ad-hoc managerial system had to be developed. In particular, a system of consultants that could participate in the creative process and have socio-political influence was created.
Výskum: The project implied research on various aspects, as of the following. First, it was implemented research on the city of Hsinchu, including aspects of history, politics, planning, and expected developments. Then, it was implemented research on the key stakeholders involved in the active definition of urban identity. Also, research was implemented in terms of key actors that could contribute to design discussion and exercise socio-political influence. Finally, it was developed design research concerning the temporary revitalization of public space, and exhibition concepts tht could deliver the message of the Expo
Inšpirácia: The Expo program was developed in the context of an urban promotion campaign, and it was based on a socio-cultural investigation of the place. By researching Hsinchu city's background, BIAS found that a large portion of the local population moved in because of the flourishing Science Park. Unfortunately, this Park is socio-culturally segregated from the historical urban center. So, BIAS imagined a new narrative for the whole city, i.e., to reconsider the city itself as a 'material database' that registers both the old and the latest happenings. Through such a narrative, no matter the reason behind the participation in the city, everyone can join, and a hybrid living style can finally develop by integrating both the idea of memory and the idea of innovation.
Trvanie projektu: The Expo started on 1st November 1st, 2020, and finished on November 11th, in Hsinchu, Taiwan.
Pracovný postup: The Expo operated as a 2km-long line of events and temporary exhibition spaces, that delivered a new narrative for the city of Hsinchu, but also toured the citizens and the visitors across various areas of the city. The main aim of this narrative and 'guided tour,' was to combine the Taiwan Design Expo, i.e., an annual occasion for promoting the design sector in Taiwan, with a festival capable to 'reconnect' diverse aspects and areas of the city. This way, it was finally showcased how design can intervene in society and the 'software' of the urban realm.
Členovia tímu: Main Curator: BIAS Architects & Associates
Executive Organizer: Taiwan Design Research Institute & Grand Vision
Zdroje obrázkov: Image #1: Photographer Kris Kang, 2020
Image #2: Photographer Jian-Lin Li, 2020
Image #3: Photographer Yi-Hsien Lee, 2020
Image #4: Photographer Pei-Cih Chen, 2020
Image #5: Photographer Kris Kang, 2020