Milano System Modulárny batoh od Modula Milano

Dizajn Milano System Modulárny batoh od dizajnéra Modula Milano je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Doplnky.

ZlatáDoplnky· 2021

Milano System Modulárny batoh

od Modula Milano

Klient: Modula Milano

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Doplnky

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Dizajn

O dizajne Milano System Modulárny batoh

Milano System je modulárny mestský batoh vyrobený v Taliansku. Hlavný batoh má výšku 480 mm, šírku 300 mm a hĺbku 170 mm a ponúka objem 25 litrov, rozšíriteľný na 35 litrov. Samostatné moduly, vrátane organizéra na notebook, kotviaceho modulu, bloku na každodenné potreby a baliaceho bloku, možno k hlavnému batohu pripevniť a odopnúť. Magnetické uzatváracie kovanie umožňuje otváranie a zatváranie jednou rukou. Použité sú tkaniny odolné voči oderu a vode. Dve priehradky a niekoľko vreciek udržiavajú každodenné predmety usporiadané.

Ocenenie

O ocenení Zlatá cena A' Design Award

Milano System Modulárny batoh je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Milano System Modulárny batoh sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Milano System Modulárny batoh vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
Rozmery a balenie: 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization
Štítky: modular backpack, Italian design, Made in Italy, backpack made in Italy
Výrobná technológia: CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware
Dizajnérska výzva: The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
Výskum: We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
Inšpirácia: Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
Trvanie projektu: The project started in January 2020 and finished in March 2021 in Milan, Italy.
Pracovný postup: Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
Členovia tímu: Alex Feriotto
Sebastian Pinotti
Nevena Pavloska
Dario Ruggeri
Gaia Venuti
Beatrice Cavalli
Chiara Penasa
Zdroje obrázkov: Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa