Roi Re Primárna funkcia: Ilustrácia od Poovakorn Watcharaphongphiphat

Dizajn Roi Re Primárna funkcia: Ilustrácia od dizajnéra Poovakorn Watcharaphongphiphat je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Železná cena A' Design Award v súťažnej kategórii Sociálny dizajn.

ŽeleznáSociálny dizajn· 2022

Roi Re Primárna funkcia: Ilustrácia

od Poovakorn Watcharaphongphiphat

Klient: Mahidol University International College

Víťaz ocenenia Železná cena A' Design Award v kategórii Sociálny dizajn

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Dizajn

O dizajne Roi Re Primárna funkcia: Ilustrácia

Text knihy: Roi Re je online výstavná webová stránka zameraná na príbehy thajských pouličných predajcov starého štýlu, ktorí sa v dnešnej dobe takmer nevyskytujú. Cieľom je vytvoriť u mladých generácií ocenenie a povedomie o thajskej kultúre prostredníctvom skúmania týchto vzácnych pouličných predajných aktivít v starom štýle. Roi Re poskytuje informácie, poznatky a nástroje prostredníctvom jedinečnej a pútavej série ilustrácií.

Ocenenie

O ocenení Železná cena A' Design Award

Roi Re Primárna funkcia: Ilustrácia je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Roi Re Primárna funkcia: Ilustrácia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Roi Re Primárna funkcia: Ilustrácia zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
Štítky: illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
Výrobná technológia: “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
Dizajnérska výzva: Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
Výskum: Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.

The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.
Inšpirácia: Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
Trvanie projektu: The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Pracovný postup: The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.