Dizajn XinJiHao 10 Balenie Čaju od dizajnéra Evan Chen je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2022

XinJiHao 10 Balenie Čaju

od Evan Chen

Klient: Bama Tea Co., Ltd

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne XinJiHao 10 Balenie Čaju

Pri vyberaní desaťročného čajového koláča uloženého v internom suchom sklade spotrebitelia otvárajú škatuľku od zlatého kríža, akoby otvárali zlatý vek desiatich rokov. Horský vzor vo vonkajšej krabici a trojrozmerná horská socha vo vnútornej nádobe predstavujú horu, cez ktorú čaj prešiel v procese prepravy, a horu, z ktorej sa čaj zrodil, čím sa vytvoril prastarý Puer. čaj nádoba s jedinečnou pamäťou.

Ocenenie

O ocenení Zlatá cena A' Design Award

XinJiHao 10 Balenie Čaju je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od XinJiHao 10 Balenie Čaju sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. XinJiHao 10 Balenie Čaju vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Rozmery a balenie: 3000mm*3000mm*3000mm
Štítky: logo，packaging，illustrations，graphics
Výrobná technológia: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Dizajnérska výzva: How to combine the quality of "Black Gold Decade" with visual expression.
Výskum: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inšpirácia: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Trvanie projektu: The project was launched in Suzhou in March 2021.
Pracovný postup: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Patenty: BamaTea
Členovia tímu: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Zdroje obrázkov: BamaTea