Grassy Premiados Obal na kávu od Dimitri Lociks

Dizajn Grassy Premiados Obal na kávu od dizajnéra Dimitri Lociks je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2022

Grassy Premiados Obal na kávu

od Dimitri Lociks

Klient: Grassy Caffè

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Grassy Premiados Obal na kávu

Grassy Premiados je obalový dizajn pre brazílsku špeciálnu kávu. Škatuľa má organické a modulárne tvary inšpirované semenami mahagónu, kávovými zrnami a krivkami brazílskej modernistickej architektúry. Modulárny tvar umožňuje stohovanie a výrazné vystavenie na regáloch. Škatuľa je vyrobená z kartónu s matnou lamináciou, razbou za tepla a monochromatickou tlačou. Káva je uložená vo vrecku z plastu s ventilom, ktorý chráni zrná pred kyslíkom. Samolepiaci štítok z kovovej fólie zapečaťuje škatuľu a nesie informácie o produkte, čo umožňuje rýchle prispôsobenie pri nízkych nákladoch.

Ocenenie

O ocenení Strieborná cena A' Design Award

Grassy Premiados Obal na kávu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Grassy Premiados Obal na kávu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Grassy Premiados Obal na kávu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Rozmery a balenie: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Štítky: package, Brazilian coffee, biomimetic, bio design,
Výrobná technológia: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Dizajnérska výzva: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Výskum: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inšpirácia: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Trvanie projektu: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Pracovný postup: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Členovia tímu: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Zdroje obrázkov: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.