From the Forest of Rusk Primárna funkcia: Balenie snackov od Shoichiro Takei and Eriko Kunikata

Dizajn From the Forest of Rusk Primárna funkcia: Balenie snackov od dizajnéra Shoichiro Takei and Eriko Kunikata je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2022

From the Forest of Rusk Primárna funkcia: Balenie snackov

od Shoichiro Takei and Eriko Kunikata

Klient: Yamazaki Baking Co., Ltd.

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne From the Forest of Rusk Primárna funkcia: Balenie snackov

Z lesa sucharov je obal určený pre sucharový snack predávaný v supermarketoch a veľkoobchodných reťazcoch v Japonsku. Dizajn vychádza zo sveta obrázkovej knihy a zobrazuje zvieratá, ktoré žijú v Lese sucharov. Každá zvieracia postavička je vytvorená priamo zo samotného sucharu, odfotografovaného ako skutočný produkt, nie vytvoreného pomocou počítačovej grafiky. Veľkosť očí, nosa a úst bola upravovaná na milimetre, aby bola každá postavička príťažlivá. Balenie má rozmery 140 × 210 × 40 milimetrov. S uvádzaním nových príchutí je možné pridávať nové zvieratá.

Ocenenie

O ocenení Strieborná cena A' Design Award

From the Forest of Rusk Primárna funkcia: Balenie snackov je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od From the Forest of Rusk Primárna funkcia: Balenie snackov sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. From the Forest of Rusk Primárna funkcia: Balenie snackov je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Rozmery a balenie: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Štítky: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Výrobná technológia: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Dizajnérska výzva: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Výskum: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Inšpirácia: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Trvanie projektu: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Pracovný postup: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Patenty: Copyrights belong to KATAL SEVEN Co., Ltd.
Členovia tímu: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Zdroje obrázkov: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)