Baidu for the Elderly Mobilná aplikácia od Baidu Meux

Dizajn Baidu for the Elderly Mobilná aplikácia od dizajnéra Baidu Meux je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Bronzová cena A' Design Award v súťažnej kategórii Mobilné technológie.

BronzováMobilné technológie· 2022

Baidu for the Elderly Mobilná aplikácia

od Baidu Meux

Klient: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Mobilné technológie

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Dizajn

O dizajne Baidu for the Elderly Mobilná aplikácia

Baidu pre seniorov je mobilná aplikácia, ktorá poskytuje obsah a služby pre starších používateľov. Aplikácia využíva dizajnový systém prispôsobený veku s väčšími písmami, jednotným rozložením obsahu, zväčšenými dotykovými plochami a jednoduchou formuláciou textov. Všetok obsah je možné čítať alebo počúvať. Videá obsahujú inteligentné titulky. Hlasové a obrazové vyhľadávanie umožňuje starším používateľom vyhľadávať pomocou reči alebo odfotením. Syntéza hlasu môže využívať nahrané hlasy rodinných príslušníkov na čítanie textov nahlas. Aplikácia funguje na systémoch Android aj iOS.

Ocenenie

O ocenení Bronzová cena A' Design Award

Baidu for the Elderly Mobilná aplikácia je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Baidu for the Elderly Mobilná aplikácia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Baidu for the Elderly Mobilná aplikácia skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Rozmery a balenie: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Štítky: UX, the Elderly, Age-friendly, AI, Online Service
Výrobná technológia: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Dizajnérska výzva: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Výskum: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inšpirácia: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Trvanie projektu: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Pracovný postup: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patenty: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Členovia tímu: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Zdroje obrázkov: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021