Plant Selected Balenie nápojov od Blackandgold Shanghai

Dizajn Plant Selected Balenie nápojov od dizajnéra Blackandgold Shanghai je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2022

Plant Selected Balenie nápojov

od Blackandgold Shanghai

Klient: Yili Group

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Farby

Dizajn

O dizajne Plant Selected Balenie nápojov

Plant Selected je dizajn obalu pre rad rastlinných nápojov. Nádobou je PET fľaša pokrytá matnou fóliou s rozmermi 60 mm na šírku, 60 mm na hĺbku a 177 mm na výšku. Zelená farba sa používa pre sójový nápoj a modrá pre ovsený nápoj. Názov produktu je napísaný veľkým anglickým písmom v štýle graffiti, pričom do písmen sú začlenené zlaté sójové bôby a ovsené zrná. Plnofarebné pozadie vytvára na regáli výrazný farebný blok. Výhody produktu sú umiestnené v spodnej časti obalu, aby informovali spotrebiteľov.

Ocenenie

O ocenení Bronzová cena A' Design Award

Plant Selected Balenie nápojov je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Plant Selected Balenie nápojov sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Plant Selected Balenie nápojov skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Rozmery a balenie: Width 60 mm x Depth 60 mm x Height 177 mm
Štítky: Packaging, plant-based Beverage, plant milk, China
Výrobná technológia: PET bottle covered with Matte film
Dizajnérska výzva: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Výskum: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inšpirácia: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Trvanie projektu: The project started in September, 2020 and the product is launched in March, 2021
Pracovný postup: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patenty: All photos and video credits to blackandgold Shanghai, 2022.
Členovia tímu: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN